Business Development Representative
GoTo
full-time
Posted on:
Location Type: Remote
Location: Mexico
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About the role
- Own Inbound & Outbound Lead Qualification: You’ll assess leads through structured discovery conversations, assessing fit, pain points, buying process, and urgency.
- Data-Driven Account Prioritization & Optimization — You will use CRM and sales engagement tools (e.g., Salesforce, Outreach, ZoomInfo, Lusha) to prioritize target accounts, track performance metrics, and refine messaging based on conversion data.
- Pipeline Generation: You will build and execute a multi-channel strategy (messaging, calls, etc.) targeted for mid-market and enterprise accounts.
- Cross-functional Collaboration: Work closely with RPSMs to ensure smooth opportunity handoffs. Actively share market intelligence, objection patterns, competitive signals, ICP behavior, to improve the broader LATAM team's effectiveness in the Mexican market.
Requirements
- 5+ years of experience as an SDR/BDR in B2B tech, with proven outbound prospecting success in a startup environment.
- Demonstrated experience executing multi-channel outbound campaigns (cold email, cold calling, LinkedIn, and messaging platforms) and building sequences from scratch, not just executing existing playbooks.
- Strong understanding of B2B sales cycles, pipeline stages, and qualification frameworks.
- Hands-on experience with sales technology tools such as Salesforce CRM and a sales engagement platform (e.g., Outreach or similar).
- Fluency in Spanish (native-level) and advanced English, with the ability to conduct professional conversations in both languages.
- Background in UCaaS, CCaaS, communications technology, or enterprise SaaS is a strong advantage.
Benefits
- Comprehensive health benefits, life and disability insurance, etc.
- Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days
- Tuition and reading reimbursement programs to support your continuous learning and professional growth
- Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), as well as One to One Wellness Coaching
- Employee programs—including Employee Resource Groups (ERGs)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lead qualificationoutbound prospectingmulti-channel campaignspipeline generationsales cyclesqualification frameworksdata-driven optimizationperformance metricsaccount prioritizationsequence building
Soft Skills
cross-functional collaborationcommunicationmarket intelligence sharingobjection handlingteam effectiveness