About the role
- Lead the end-to-end supply strategy for Gojek Ads, covering inventory management, pricing, and delivery to maximize revenue and efficiency.
- Drive decisions on utilization, fill, and realization rates, intervening with pricing or targeting logic to meet committed impressions and clicks.
- Set and evolve pricing models (CPC, CPM, CPO) in partnership with product and demand teams to align with advertiser outcomes and market dynamics.
- Build and oversee dashboards and forecasting processes to track ad load requirements, surface performance, and pacing across zones and categories.
- Collaborate with sales, product, and demand teams to balance monetization goals with advertiser performance and user experience.
- Guide experimentation on alternative pricing and bidding strategies to improve ROI and advertiser retention.
- Own reporting and insights on key supply metrics, providing clear recommendations to leadership for continuous optimization.
Requirements
- 7+ years of experience in marketplace operations, or supply-side platform management, with at least 3 years in senior leadership role.
- Strong expertise in inventory management, pricing strategy, and auction-based ad delivery.
- Proven ability to analyze complex data sets and translate insights into actionable supply and revenue strategies.
- Proficiency with analytics tools (e.g, Excel, or BI dashboards) and comfort working with large-scale data.
- Excellent stakeholder management skills to align cross-functional teams across product, sales, and demand.
- Track record of driving measurable revenue growth and operational efficiency in a fast-paced environment.
- Strong strategic thinking and decision-making skills, with the ability to balance advertiser performance and user experience.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
inventory managementpricing strategyauction-based ad deliverydata analysisrevenue strategiesCPCCPMCPOforecastingreporting
Soft skills
stakeholder managementstrategic thinkingdecision-makingcross-functional collaborationcommunicationleadershipproblem-solvingadaptabilityanalytical thinkingteam alignment