Strategy Director

GoSpooky

Strategy Director shaping social-first strategies and overseeing client brand performance at GoSpooky. Collaborating with teams to drive measurable results across platforms like TikTok and Instagram.

Posted 6/20/2026full-timeAmsterdam • 🇳🇱 NetherlandsLead💰 €60,000 - €85,000 per yearWebsite

About the role

Key responsibilities & impact

Set the strategic direction for client brands on social
Translate business goals and market context into social-first strategies that drive measurable outcomes
Work closely with the data and insights team to turn category, audience and platform intelligence into strategic decisions
Work alongside Client Leads to gather essential client input, test assumptions, and consolidate them into one unified plan for content, community, commerce teams to execute
Create strategic frameworks and briefs that make activation smarter and execution clearer
Build campaign concepts designed to scale into 360 activations when relevant.
Define KPIs, measurement plans and attribution logic that prove brand and business impact

Requirements

What you’ll need

8+ years in a senior strategy role at a social, creative or media agency
Fluent in English and/ or Dutch. An additional European language is a plus
Proven ability to design social strategies rooted in data, culture and platform behaviour
Track record of delivering frameworks that steer creative, creator and commercial teams
Strong understanding of platform mechanics, creator impact and online community dynamics
Clear grasp of paid media and full-funnel planning on social, knowing how awareness, consideration and conversion work together as one system.
Comfort driving strategic alignment, debate and decisions with senior (client) stakeholders
Structured communicator with an instinct for clarity and a mentor to colleagues with less experience

Benefits

Comp & perks

Flexible holiday policy for a proper recharge
Commuting allowance
Remote working possibilities in agreement with your team
A MacBook for peak productivity
Training opportunities to develop your skills and grow with us
Healthy communal lunches to keep you fueled
Fun events to connect, recharge, and bond as a team
Phone allowance of up to €25/month (depending on your role)
Unlimited mental health support via OpenUp
A pension plan where you contribute a percentage of your salary
Gift card and birthday wishes every year
Dutch classes for international team members

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social strategy designdata analysisKPI definitionmeasurement plansattribution logicframework developmentcampaign concept creationfull-funnel planningpaid media strategyplatform mechanics

Soft Skills

strategic alignmentcommunicationmentorshipcollaborationclaritydecision-makingstakeholder engagementcreativityproblem-solvinginsight-driven thinking