Strategy Director
GoSpooky
full-time
Posted on:
Location Type: Hybrid
Location: Amsterdam • 🇳🇱 Netherlands
Visit company websiteSalary
💰 €60,000 - €85,000 per year
Job Level
Lead
About the role
- Set the strategic direction for client brands on social
- Translate business goals and market context into social-first strategies that drive measurable outcomes
- Work closely with the data and insights team to turn category, audience and platform intelligence into strategic decisions
- Work alongside Client Leads to gather essential client input, test assumptions, and consolidate them into one unified plan for content, community, commerce teams to execute
- Create strategic frameworks and briefs that make activation smarter and execution clearer
- Build campaign concepts designed to scale into 360 activations when relevant.
- Define KPIs, measurement plans and attribution logic that prove brand and business impact
Requirements
- 8+ years in a senior strategy role at a social, creative or media agency
- Fluent in English and/ or Dutch. An additional European language is a plus
- Proven ability to design social strategies rooted in data, culture and platform behaviour
- Track record of delivering frameworks that steer creative, creator and commercial teams
- Strong understanding of platform mechanics, creator impact and online community dynamics
- Clear grasp of paid media and full-funnel planning on social, knowing how awareness, consideration and conversion work together as one system.
- Comfort driving strategic alignment, debate and decisions with senior (client) stakeholders
- Structured communicator with an instinct for clarity and a mentor to colleagues with less experience
Benefits
- Flexible holiday policy for a proper recharge
- Commuting allowance
- Remote working possibilities in agreement with your team
- A MacBook for peak productivity
- Training opportunities to develop your skills and grow with us
- Healthy communal lunches to keep you fueled
- Fun events to connect, recharge, and bond as a team
- Phone allowance of up to €25/month (depending on your role)
- Unlimited mental health support via OpenUp
- A pension plan where you contribute a percentage of your salary
- Gift card and birthday wishes every year
- Dutch classes for international team members
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social strategy designdata analysisKPI definitionmeasurement plansattribution logicframework developmentcampaign concept creationfull-funnel planningpaid media strategyplatform mechanics
Soft skills
strategic alignmentstructured communicationmentorshipcollaborationdecision-makingclarity in communicationclient relationship managementcreative steeringinsight-driven thinkingdebate facilitation