Property Management Marketing Manager

Gorman & Company

Marketing Manager overseeing strategies for affordable housing marketing initiatives. Driving leasing success and brand strength across multiple communities nationwide.

Posted 7/2/2026full-timeRemote • Arizona, Colorado, Oregon • 🇺🇸 United StatesSeniorLead💰 $115,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading comprehensive marketing strategies for multifamily housing, focusing on digital marketing, SEO, and analytics to drive occupancy and resident engagement. Proven ability to manage marketing teams, budgets, and vendor relationships while ensuring compliance with branding and Fair Housing requirements.

Highest-signal resume keywords

Digital MarketingSEO ManagementProject ManagementAdobe Creative Cloud ProficiencyMultifamily Housing Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentCampaign Performance MeasurementBranding Standards ManagementLead GenerationAnalytics

Soft Skills

Excellent CommunicationCreativityAnalytical Thinking

Tools & Technologies

Adobe Creative CloudCanvaMicrosoft OfficeSmartsheetRealPage

Industry Keywords

Multifamily HousingAffordable HousingOccupancy GoalsOnline Reputation ManagementCross-Functional Collaboration

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead and execute portfolio-wide marketing strategies for lease-up, acquisition, and stabilized communities.
Develop multi-channel campaigns across digital, social media, print, email, websites, and online advertising to support occupancy and resident engagement.
Partner with on-site teams through regular occupancy meetings, using market data and performance metrics to recommend marketing strategies that drive results.
Oversee marketing technology, websites, SEO, analytics, online reputation management, and reporting to continuously improve lead generation and campaign performance.
Manage advertising vendors, marketing budgets, branding standards, marketing materials, and department processes while leading and developing the marketing team.
Collaborate across departments to support new community launches, software implementations, training initiatives, and company-wide marketing communications.
Ensure consistent branding and messaging across all communities while maintaining compliance with approved marketing strategies and Fair Housing marketing requirements.
Develop marketing resources, templates, and best practices that equip on-site teams to successfully market their communities and achieve occupancy goals.

Requirements

What you’ll need

7+ years of professional marketing experience, preferably within multifamily housing; affordable housing experience is a plus.
Strong knowledge of digital marketing, branding, social media, SEO, website management, analytics, and campaign performance measurement.
Experience leading marketing projects, managing multiple priorities, and collaborating with cross-functional teams in a fast-paced environment.
Proficiency with Adobe Creative Cloud, Canva, Microsoft Office, Smartsheet, and marketing technologies; experience with RealPage is preferred.
Excellent communication, creativity, analytical thinking, and project management skills, along with a willingness to travel occasionally throughout the portfolio.

Benefits

Comp & perks

Medical, dental, and vision insurance
Company-paid short- and long-term disability insurance
401(k) with up to a 6% company match
18 days of paid time off
11.5 paid holidays
Paid parental leave
Lifestyle spending accounts
Pet insurance and gym reimbursement
Discretionary bonus opportunity