Lifecycle Growth Manager

Gorgias

Lifecycle Growth Manager optimizing customer lifecycle experiences at Gorgias. Focused on driving onboarding, activation, and revenue expansion through AI and marketing strategies.

Posted 7/25/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$142,130 - CA$157,092 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing and customer retention strategies, leveraging CRM platforms to drive engagement and improve processes. Collaborates effectively with cross-functional teams to align on customer lifecycle initiatives and outcomes.

Highest-signal resume keywords

Lifecycle MarketingCustomer Retention StrategyCRM Platform ExperienceProduct-Marketing MindsetStakeholder Alignment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCustomer MarketingRetention StrategyChurn PreventionSignal-Based CampaignsTriggered CampaignsProcess Improvement

Soft Skills

Strategic ThinkingImpact CommunicationComfort with Ambiguity

Tools & Technologies

Customer.ioBrazeIterable

Industry Keywords

Customer LifecycleEngagement ChannelsSelf-Serve Customer MotionSales-Assisted Customer Motion

About the role

Key responsibilities & impact

Own the full customer lifecycle strategy across email, in-app, and other engagement channels
Design and launch signal-based, triggered campaigns
Build and own a dedicated retention and churn-prevention strategy
Partner closely with Product, CS and Education/Enablement teams
Work hand-in-hand with Marketing Operations to build technical infrastructure
Bring a strategic, product-marketing mindset to every decision

Requirements

What you’ll need

5+ years in lifecycle marketing, customer marketing, or CRM/email marketing, with direct ownership of retention or expansion outcomes
Experience across both self-serve/product-led and sales-assisted customer motions
Hands-on experience with CRM platform (e.g., Customer.io, Braze, Iterable)
Strong instincts for making impact clear to teams
Comfort operating with ambiguity and driving alignment across stakeholders
A bias toward auditing and improving existing processes

Benefits

Comp & perks

AI tools access (ChatGPT, Claude, Granola & others)
L&D budget for exploring new tools
Accommodations during the application or interview process