Senior Associate Category Manager – Private Label, Alcohol

Gopuff

Senior Associate Category Manager managing private label product assortment for Gopuff's Alcohol team. Collaborating with cross-functional teams in a fast-paced environment.

Posted 4/23/2026full-timeConcord • California • 🇺🇸 United StatesSenior💰 $80,000 - $100,000 per yearWebsite

Tech Stack

Tools & technologies

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About the role

Key responsibilities & impact

Establish a deep understanding of the Gopuff app and retail store businesses, internal processes, and overall control label assortment
Responsible for selecting, pricing and positioning of private label products
Work with Category Managers in developing category plan and strategies to improve product sales
Work with Suppliers and Distributor partners to maintain adequate inventory levels on all items across the network
Monitor performance across multiple classes and locations and use / analyze data to establish go-forward strategies
Utilize both internal and external data effectively to make smart and educated decisions to drive incremental sales
Build and maintain assortment strategies contingent with unique territory requirements in mind as it pertains to volume, size, distribution, and local trends
Conduct comp shop and pricing analysis both nationally and locally to ensure key product lines are represented effectively in all markets and margin targets are met
Stay updated on category trends and competitive market

Requirements

What you’ll need

Bachelor’s degree required (Merchandising, Business, or Economics is a plus)
2-4 Years of experience in Merchandising
2-4 Years of experience in Alcohol Industry
Must have a significant knowledge of Merchandising, Financial Planning and overall Supply Chain
Capable of taking initiative, ownership and accountability for the business
Ability to react quickly with a strong sense of urgency
Affinity for using research, syndicated data, and consumer specific insights to inform creative and productive decision-making as it pertains to assortment and category management
Must possess a demonstrable ability to navigate a wide spectrum of product lines specific to our customer
Must have strong computer skills – proficiency with excel is required
Must be extremely detail oriented and organized
Must have effective communication skills, both written and verbal
Awareness of our current brand and product mix and initial insight to opportunities.

Benefits

Comp & perks

Medical/Dental/Vision Insurance
401(k) Retirement Savings Plan
HSA or FSA eligibility
Long and Short-Term Disability Insurance
Mental Health Benefits
Fitness Reimbursement Program
25% employee discount & FAM Membership
Flexible PTO
Group Life Insurance
EAP through AllOne Health (formerly Carebridge)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

MerchandisingFinancial PlanningSupply ChainData AnalysisPricing AnalysisInventory ManagementCategory ManagementAssortment StrategiesMarket Trends AnalysisConsumer Insights

Soft Skills

InitiativeOwnershipAccountabilityUrgencyDetail OrientationOrganizationEffective Communication

Certifications

Bachelor’s degree