Support acquisition and CRM efforts to drive sign ups and upgrades across email, direct mail, SMS and other tactics.
Execute the program roadmap for our email program and how it is consumed across various channels including operations of the email infrastructure and marketing automation platform.
Manage production calendars, proofread, request data files for direct mail.
Set up campaign tracking on all marketing assets.
Work in partnership with our digital, brand and support teams to create best in class marketing to drive customer growth.

Requirements

Bachelor’s degree in Marketing (or a related field) or equivalent practical experience.
2 years of experience within a marketing organization, agency, or consultancy.
Proven track record driving Customer Relationship Marketing (CRM) and direct mail initiatives, including hands-on experience with Salesforce Marketing Cloud.
Experience overseeing end-to-end customer marketing programs, from creative development and messaging to campaign execution and daily operations.
Demonstrated ability to develop and apply sophisticated customer segmentation and data analytics to improve campaign performance.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Customer Relationship Marketingdata analyticscampaign executioncustomer segmentationemail marketingdirect mail marketingmarketing automation

Soft Skills

collaborationcommunicationorganizational skillsattention to detail

Certifications

Bachelor’s degree in Marketing