Goody

Content Marketing Manager

Goody

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $90,000 - $120,000 per year

About the role

  • Own Marketing Newsletters
  • Write engaging, on-brand content that supports onboarding, education, repeat gifting, and product adoption.
  • Develop blog and editorial content focused on customer use cases, gifting inspiration, product education, and success stories.
  • Own SEO best practices for blog content, including keyword research, on-page optimization, and content updates to improve performance over time.
  • Create and publish social content that speaks to prospects and existing customers and reinforces Goody’s value.
  • Monitor performance across newsletters, blog articles, SEO, and social channels.
  • Support the creation of short-form video content for social and paid campaigns.

Requirements

  • 3+ years of experience in B2B content marketing, customer marketing, or email marketing, ideally in a SaaS or startup environment.
  • Proven experience owning customer-facing content calendars and ongoing communications.
  • Exceptional writing and editing skills, with a strong sense of voice, clarity, and storytelling.
  • Strong design sensibility and visual taste, with experience using tools like Canva, Figma, or similar to create or guide high-quality content.
  • Experience owning or contributing to SEO-driven content strategies (keyword research, optimization, performance tracking).
  • Experience with email marketing platforms (bonus points if it’s Customer.IO).
  • Solid understanding of social media, retention, and customer engagement best practices.
  • Ability to adapt content for organic and paid social placements.
  • Basic HTML/CSS knowledge is a plus.
  • Familiarity with CRMs and marketing tools such as HubSpot and Salesforce.
  • Experience creating or supporting short-form video content is a bonus.
Benefits
  • 100% remote work
  • Group medical, dental, and vision coverage insurance (with opt-out benefits)
  • 401k
  • Stock options
  • Open PTO, with a company-wide summer break designed to counterbalance the demands of the year-end holiday season.
  • Paid parental leave benefits
  • Annual company offsite – past locations include Cabo, San Diego, and Banff
  • $100/month reimbursement for wellness
  • $500 annual education stipend
  • Lots of Goodys!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B content marketingcustomer marketingemail marketingSEO best practiceskeyword researchon-page optimizationwritingeditingHTMLCSS
Soft Skills
storytellingclarityadaptabilitydesign sensibilityvisual taste