Goodwipes

Graphics Designer

• As the senior graphic designer, you’ll be responsible for delivering effective, aesthetic, and on-strategy creative graphics for website, email marketing, packaging materials, PR initiatives, social media, digital ads, sales decks, mockups, retail deliverables and more, as well as the curation, organization and delivery of current graphic assets.
• You’ll also manage a small team of junior designers, lead project management and ensure that all design team deliverables are met and up to brand standards.
• Concept and execute creative across a variety of mediums, including print, packaging, retail, social, campaigns, and presentations.
• Translate creative briefs into strategic design solutions that tell a compelling story.
• Collaborate with cross-functional teams both internally and externally to support brand initiatives, product launches, and customer engagement efforts.
• Manage retail support assets - shelf-displays, packaging design, renders, shopper marketing assets, etc.
• Update and manage existing materials to new, current designs.
• Maintain library of graphic assets for team use.
• Create digital mockups for sales prospecting.
• Create style guides and pitch decks to inspire and excite internal and external partners.
• Manage, update and iterate on packaging dielines encompassing the existing brand portfolio, as well as the development of new SKUs.
• Create social media content as needed, including static images, GIFS & video; collaborate with team to execute against SM calendar and campaigns.
• Conceptualize new ways to visualize content & deliver effective and delightful brand experiences that drive sales, increase engagement, build community and more.
• Maintain brand feel and voice across all assets.
• Stay abreast of new design trends, functionalities, & best practices.
• Potential opportunity to assist creative team with copywriting execution across platforms.

Senior Graphic Designer