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Paid Social Media Manager
Goodway GroupPaid Social Media Manager executing high-quality paid social campaigns at Goodway Group. Leading performance management and strategy for diverse clients on various social platforms.
About the role
Key responsibilities & impact- Execute and optimize paid social campaigns across platforms and formats
- Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment
- Monitor performance and adjust investment based on efficiency and effectiveness goals
- Ensure activation adheres to enterprise standards, brand safety, and data quality requirements
- Support adoption of new features, formats, and automation workflows
- Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams
- Partner with Client Strategy to ensure social activation mirrors approved plans
- Translate performance data and creative insights into optimization recommendations
- Participate in client conversations as an execution authority
- Surface risks, opportunities, and platform changes proactively
- Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance
- Support Social Channel Managers and Coordinators through task guidance and QA
- Contribute to documentation, testing efforts, and evolving activation standards
- Collaborate with Analytics to support learning and optimization
- Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth
- Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency
Requirements
What you’ll need- Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
- 5+ years of experience in paid social or performance media activation
- Hands-on experience across major social platforms
- Strong analytical and problem-solving skills
- Experience presenting performance insights and creative learnings to clients
- Ability to mentor and support junior team members
Benefits
Comp & perks- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social campaignsperformance media activationaudience targetingbidding strategiescreative rotationdata analysisoptimization recommendationsmeasurement alignmentautomation workflowsplatform features
Soft Skills
analytical skillsproblem-solving skillsmentoringcommunicationcollaborationleadershipclient engagementrisk assessmentknowledge sharingtask guidance