Associate Media Director, Retail Media
Goodway Group
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Oversee and review Media Managers' strategic media activation planning and buying across multiple channels for a portfolio of clients
- Maximize ROI by ensuring media implementation, budget allocation and audience optimization align with strategy and consumer journey
- Utilize client and proprietary data to enhance targeting, provide insights, and maximize campaign performance
- Manage and mentor a team of media managers, providing guidance, training, evaluation and accountability
- Maintain overall control of workflow, assigned team responsibilities and staffing needs
- Provide senior-level strategic media activation leadership and maintain strong client relationships
- Collaborate cross-functionally with Strategy, Planning, BD, CX and Investment to develop optimized media plans and beta/test opportunities
- Provide thought-leadership by staying up to date on media industry trends, manage vendor/publisher relationships and identify opportunities to improve performance
Requirements
- 8+ years of experience in media, with a proven track record of delivering outstanding results for clients
- Skilled in conducting meticulous analysis of platforms, publishers, and channels to select the most suitable options
- Experience overseeing flawless execution of campaigns across all channels that meet client objectives and performance metrics
- Ability to develop and execute strategic media activation plans across multiple channels (Programmatic, Search, Social, Ad Ops)
- Ability to effectively manage and mentor a team of media managers, including training, evaluation and accountability
- Proficiency in maintaining overall control of workflow, assigning responsibilities, and identifying staffing needs
- Skill in supporting team members' personal development through goal setting, on-tracks, and accountability
- Skill in maintaining strong client relationships and providing senior-level strategic media activation leadership
- Experience leveraging client and proprietary data to enhance targeting and provide insights
- Experience working with CPG brand partners and shopper marketing (regional grocer)