Trading Solutions Analyst
Goodway Group
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Collaborate with other team members to make media optimization recommendations across channels and DSPs, delivering a cohesive consumer experience and optimizing outcomes.
- Work closely with Trading Solutions Coordinator to monitor overall campaign delivery and provide optimization recommendations.
- Act as a trusted advisor to all parties communicating and collaborating effectively.
- Support the team in coordinating and organizing assets, materials, and documentation related to digital media campaigns.
- Assist in tracking and reporting key performance metrics to assess campaign effectiveness and identify areas for improvement.
- Monitor campaign performance and compile data for analysis, providing insights and recommendations for optimization.
- Present recommendations to Sr. Trading Consultant and/or clients.
- Assist in QA and auditing of campaigns.
- Conduct competitive research and stay updated on industry trends to contribute ideas and suggestions for campaign enhancements.
- Take on a small portfolio of accounts to provide training, office hours, and support for smaller clients.
- Help gather data to support campaign targeting and optimization efforts.
- Help with the setup and maintenance of digital advertising accounts and campaigns, including ad creation, keyword research, and audience targeting.
- Support the placement and monitoring of pixels and trafficking of creative assets. Where dynamic creative is in use, aid in the setup, QA, and management of dynamic tools.
- Build an understanding of all necessary systems and platforms within each channel, as well as specific to Goodway (Sigma, G90, etc.)
- Be resourceful when faced with new systems/platforms or constraints by asking clarifying questions, and providing workaround solutions, as necessary.
- Balance and prioritize requests based on priority and complexity.
Requirements
- A bachelor's degree in marketing, advertising, communications, or a related field is preferred.
- Basic understanding of digital marketing principles and concepts.
- Familiarity with The Trade Desk and other digital advertising platforms, such as Google Ads and social media advertising platforms, is a plus.
- Strong analytical skills and the ability to interpret data to draw meaningful insights.
- Excellent organizational skills and attention to detail to effectively manage multiple tasks and deadlines.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.
- Strong written and verbal communication skills.
- Strong desire to work directly with clients.
- A proactive and self-motivated attitude, with the ability to work both independently and collaboratively within a team.
- Enthusiasm for learning and staying up to date with industry trends and advancements in digital marketing.
Benefits
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketing principlescampaign deliverydata analysiskeyword researchaudience targetingQA and auditingmedia optimizationperformance metrics trackingcompetitive researchad creation
Soft Skills
analytical skillsorganizational skillsattention to detailwritten communicationverbal communicationclient relationsproactive attitudeself-motivatedcollaborativeproblem-solving