Goodway Group

Global Strategic Account Manager – Retail Media

Goodway Group

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇧🇷 Brazil

Visit company website
✨ AI Apply
Apply

Job Level

Mid-LevelSenior

About the role

  • Lead cross-channel media planning for assigned advertiser accounts, ensuring channel mix aligns with audience strategy, KPIs, and campaign objectives.
  • Develop investment allocations across onsite (sponsored listings, onsite display) and offsite (CTV, programmatic, digital audio, video) channels.
  • Partner closely with RMN sales, product, and analytics teams to integrate category and supplier insights into media plans.
  • Leverage past performance and learnings to inform forward-looking strategies for upcoming campaigns and renewals.
  • Ensure media plans are executable and aligned with activation team workflows, SLAs, and performance goals.
  • Collaborate with Media Activation and Analytics teams to translate planning rationale into measurable KPIs and reporting structures.
  • Present data-informed recommendations to RMN stakeholders, providing guidance on audience reach, frequency balance, and investment prioritization.
  • Contribute to quarterly business reviews (QBRs) by providing forward-looking insights, media mix recommendations, and category trend analysis.

Requirements

  • You have a minimum of 4 years of working in paid digital media, either within account management, strategy, or media, inclusive of Paid Search, Paid Social, and Programmatic (display, native, etc.) and have a working knowledge of the overall marketing landscape.
  • 6+ years of holistic marketing and media experience and strong knowledge of the digital media and programmatic ecosystem.
  • 4+ years of digital marketing/media experience with a heavy focus on strategy.
  • You have strong analytical and problem-solving abilities (creative analytics) with the ability to provide strategic direction to clients and keep them apprised of industry trends to understand market demand and competitive trends.
  • Proven success selling value and business growth over cost savings.
  • Strong business acumen and ability to zoom in, out, and across topics while quickly synthesizing information to add value to client and internal conversations.
  • Ability to manage change well, a motivated self-starter with a team-player mentality.
  • Bachelor’s degree or equivalent training in a technical discipline. Advanced degree, professional certification, or equivalent training preferred.
Benefits
  • We are only accepting candidates outside of the US. Priority for those who live in Brazil, Colombia, Mexico, and Peru.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid digital mediaPaid SearchPaid SocialProgrammaticdigital marketingmedia strategyanalytical skillsproblem-solvingdata analysismedia planning
Soft skills
strategic directionbusiness acumenchange managementself-starterteam playercommunicationcollaborationcreative analyticssynthesis of informationclient engagement
Certifications
Bachelor’s degreeadvanced degreeprofessional certification