Social Media Manager

• Strategically plan, activate, optimize, and manage paid social media buys across social platforms (ex. in Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, etc.) aligned with the communication strategy, customer journey, and audience insights.
• Make activation choices and implementation plans based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices.
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
• Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy.
• Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey.
• Understand client's business goals and customer journey to develop comprehensive social media activation plans aligned with their goals.
• Anticipate client needs and offer innovative solutions and recommendations based on data analysis.
• Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning.
• Translate media objectives and strategies in social campaign recommendations
• Support campaign structure and audit of prospective client social campaigns.
• Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes.
• Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations.
• Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively.
• Contribute to discussions, providing input to help shape and refine activation Social commitments and standards for effective media activation.
• Implement activation best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in Social media.
• Actively participate in professional growth opportunities, skill development, and meaningful contributions within your area of expertise.

Paid Social Media Manager – Contract

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Manager, Global Social Media

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Director, Social Media

Social Media Manager