Director, Demand Generation
Groundfloor Finance
Paid Search Media Manager
Goodway Group
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQLTableau
About the role
- Strategically plan, activate, optimize, and manage Paid Search (PPC) or Search Engine Marketing (SEM) media buys.
- Make activation choices based on the communication strategy and client's business goals.
- Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
- Have familiarity with direct response and own search elements of the marketing budget to support conversion goals.
- Ensure brand safety, fraud prevention, and data quality transparency.
Requirements
- 3+ years in direct response or growth marketing environments and/or working with brands directly.
- Solid understanding of marketing objectives, pixel strategy and how different channels & tactics influence consumer behaviors.
- Knowledge of platform campaign flow including creative development/acquisition, setup/trafficking, trading, troubleshooting, reporting, and billing in multiple platforms.
- Understanding of campaign goals including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, business review, etc.
- Experience in data analysis & visualization, including Google Analytics, visual data platforms such as Google Data Studios, SKAI (formerly, Kenshoo), Tableau (SQL knowledge is a plus).
Benefits
- Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK!
- Independent and remote-first media and marketing services firm.
- Security of an established company with a start-up feel.
- Award-winning for innovative marketing technology and inclusive workplace.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Paid SearchSearch Engine Marketingdata analysisdata visualizationbid managementbudget allocationperformance monitoringstrategic testingcampaign expansionforecasting
Soft skills
strategic planningcommunication strategyclient managementconversion optimizationproblem-solving
