Performance Marketing

• Strategically plan, activate, optimize, and manage Paid Search (PPC) or Search Engine Marketing (SEM) media buys.
• Make activation choices based on the communication strategy and client's business goals.
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
• Have familiarity with direct response and own search elements of the marketing budget to support conversion goals.
• Ensure brand safety, fraud prevention, and data quality transparency.

Paid Search Media Manager

Paid Media Specialist

Demand Generation Specialist

Demand Generation Manager

Director, Head of Paid Media

Paid Ads Assistant