Senior Product Marketing Manager

Goodstack

Senior Product Marketing Manager shaping Goodstack’s go-to-market narrative and campaign execution. Collaborating across teams to enhance enterprise and nonprofit engagement driving positive impact.

Posted 6/8/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

product marketingcontent marketingstrategic marketingcampaign executionstorytellingmessagingsales enablementnarrative developmentB2B SaaSimpact tech

Soft Skills

execution biasproject ownershipattention to detailcross-functional collaborationcommercial instinctssimplifying complex productsthinking in systemsadaptabilitycreativitycommunity storytelling

Tools & Technologies

AI toolsemail marketingsocial mediaweb platformssales channelslanding pagescollateral developmentcampaign management toolsmarketing automationanalytics tools

Industry Keywords

go-to-marketintegrated campaignsenterprise solutionsnonprofit solutionscustomer use casesecosystem positioningimpact technologyAI-native companiesB2B marketingcommunity engagement

About the role

Key responsibilities & impact

Own day-to-day go-to-market messaging across products, launches, and campaigns, ensuring everything feels cohesive, modern, and outcome-oriented.
Translate product innovation and customer use cases into compelling narratives across email, social, website, landing pages, and sales collateral.
Drive end-to-end launch and campaign execution across multiple channels, moving quickly from idea to market.
Partner cross-functionally with Product, Sales, Design, leadership, and external agencies to bring campaigns to life.
Develop clear positioning and messaging frameworks across Goodstack’s enterprise and nonprofit solutions.
Create and evolve sales enablement materials, customer proof points, and use-case narratives.
Shape Goodstack’s nonprofit ecosystem positioning and community storytelling alongside the Product and Engineering teams.
Leverage AI tools and workflows to increase speed, scale, quality, and campaign execution efficiency across the marketing function.

Requirements

What you’ll need

5-8 years in product marketing, go-to-market, content marketing, or strategic marketing roles, ideally in B2B SaaS, impact tech, or AI-native companies.
Experience launching products or integrated campaigns at high velocity.
Exceptional storytelling and messaging instincts; you can simplify complex products into clear, compelling customer value.
A bias for execution: you own projects end-to-end, move fast across multiple workstreams, and sweat the details without losing sight of the bigger picture.
Experience building and running integrated campaigns across email, social, web, and sales channels.
Strong commercial instincts and the ability to think across both enterprise GTM and community/ecosystem narratives.
Deep fluency in AI tools and an AI-native way of working. You think in systems, move fast, and use AI as a force multiplier, not a nice-to-have.

Benefits

Comp & perks

Salary reviews and share options becoming an integral part of our growth and share in the company's success
Goodstack’s Workplace Giving
Private Health Insurance
$300 Brighten your day annual budget
$1,200 Learning & development annual budget
Goodstack library
Paid days off to volunteer for non-profit causes
Paid days to attend conferences
Paid day off on your birthday!
25 days annual leave, plus paid public holidays
Paid sick leave
Paid wellness leave
Flexible working hours
WFH budget upon joining
Ecologi Carbon Offsetting
… and so much more