Senior Director, Integrated Marketing

GoodRx

Sr. Director, Integrated Marketing leading marketing initiatives and managing a marketing team at GoodRx.

Posted 5/15/2026full-timeRemote • California, New York • 🇺🇸 United StatesSenior💰 $218,000 - $350,000 per yearWebsite

About the role

Key responsibilities & impact

Manage and mentor a team of marketers to deliver high quality marketing campaigns
Lead go-to-market marketing initiatives for new products
Develop GTM plans and oversee launches that drive strong initial user acquisition and continued revenue growth
Partner with cross-functional teams to ensure the delivery of holistic and measurable marketing plans
Develop and oversee processes for seamless delivery of integrated marketing activities
Be a hands-on marketer as needed
Manage day-to-day execution of marketing initiatives

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business or related field or equivalent experience
15+ years of experience in integrated marketing, product marketing or a hybrid role (12 years with a Master’s degree)
At least 4+ years in a leadership role
Proven leadership experience with the ability to inspire and motivate cross-functional teams
Excellent communication and interpersonal skills
Proven presentation skills
Strategic thinking and analytical skills with a data-driven approach
Highly organized and detail-oriented
Understanding of digital marketing channels, social media platforms, content marketing, and PR/partnership strategies
A consumer-centric customer approach
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Benefits

Comp & perks

Medical, dental, and vision insurance
401(k) with a company match
Employee Stock Purchase Plan (ESPP)
Unlimited vacation
13 paid holidays
72 hours of sick leave
Mental wellness and financial wellness programs
Fertility benefits
Generous parental leave
Pet insurance
Supplemental life insurance for you and your dependents
Company-paid short-term and long-term disability
Annual cash bonuses or commission
Annual equity grants for most positions

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketingproduct marketinggo-to-market (GTM) plansuser acquisitionrevenue growthdigital marketingcontent marketingsocial media marketingPR strategiesdata-driven approach

Soft Skills

leadershipteam managementcommunicationinterpersonal skillspresentation skillsstrategic thinkinganalytical skillsorganizational skillsdetail-orientedadaptability

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMaster’s degree