VP, Go-to-Market Strategy – Execution

GoodRx

VP of Go-to-Market Strategy leading Pharma Solutions at GoodRx. Responsible for commercial strategy, product launches, and cross-functional collaboration.

Posted 5/13/2026full-timeRemote • California, New York, Washington • 🇺🇸 United StatesLead💰 $217,000 - $463,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead the end-to-end go-to-market strategy for Pharma Solutions offerings.
Develop clear commercialization strategies for new and existing products.
Identify priority growth opportunities across pharmaceutical manufacturers, brands, advertising agencies, and market access stakeholders.
Ensure GTM strategies align with company revenue objectives and broader commercial priorities.
Lead the planning and execution of product and solution launches across the pharma portfolio.
Develop launch frameworks that include: Market readiness plans, Sales enablement materials, Messaging and positioning, Customer engagement strategies.
Establish repeatable GTM processes that allow the organization to efficiently bring new solutions to market.
Define and refine the value proposition and messaging for pharma solutions in partnership with marketing and product teams.
Drive collaboration across teams to ensure the organization operates with a cohesive commercial strategy and execution plan.
Establish operating rhythms and processes to support GTM planning, prioritization, and execution.
Serve as the cross-functional leader for go-to-market execution, ensuring alignment across: Sales, Product & Engineering, Marketing, Customer success, Sales Enablement & Market Activation.
Equip the sales organization with the tools and resources needed to effectively sell the company’s solutions.
Support strategic deals by helping position solutions and articulate value to pharmaceutical clients.
Develop sales enablement strategies including: Commercial playbooks, Competitive positioning, Customer narratives, Training and enablement resources.
Use market insights to guide GTM strategy, product prioritization, and commercial investments.
Monitor industry trends, competitive dynamics, and emerging opportunities within: Pharmaceutical commercialization, Market access innovation, Digital health engagement, Patient affordability and access solutions.
Define and track KPIs that measure the effectiveness of GTM strategies and commercial execution.
Analyze market adoption, program utilization, customer engagement, and commercial performance.
Continuously refine GTM strategies based on performance insights and evolving market needs.

Requirements

What you’ll need

12+ years of experience in commercial strategy, go-to-market leadership, or product commercialization
Experience working with pharmaceutical manufacturers, digital health platforms, or healthcare technology companies
Demonstrated success launching and scaling B2B healthcare or pharma solutions
Strong understanding of pharmaceutical market access, commercialization, and brand strategy
Proven ability to lead cross-functional initiatives across product, marketing, and sales teams
Excellent executive communication and stakeholder management skills.

Benefits

Comp & perks

medical, dental, and vision insurance
401(k) with a company match
ESPP
unlimited vacation
13 paid holidays
72 hours of sick leave
mental wellness and financial wellness programs
fertility benefits
generous parental leave
pet insurance
supplemental life insurance for you and your dependents
company-paid short-term and long-term disability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go-to-market strategycommercialization strategiessales enablementmarket readiness planscustomer engagement strategiescompetitive positioningKPI trackingmarket analysisproduct commercializationB2B healthcare solutions

Soft Skills

leadershipcollaborationexecutive communicationstakeholder managementstrategic thinkingcross-functional leadershiporganizational skillsproblem-solvingadaptabilityteam coordination