Senior Product Marketing Manager

GoodLeap

B2B/B2B2C Senior Product Marketing Manager leading go-to market strategy and execution for payments and SaaS products. Join GoodLeap to drive sustainable financing solutions and technology.

Posted 7/15/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $130,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B product marketing, particularly within fintech and payments technology, with a strong focus on go-to-market strategies, product positioning, and cross-functional collaboration. Proven ability to analyze market needs and translate insights into actionable strategies that drive product adoption and revenue growth.

Highest-signal resume keywords

B2B Product MarketingFintech ExperienceGo-To-Market StrategyPayments TechnologyStakeholder Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product MarketingAnalyticsCampaign ManagementKPI TrackingMessaging Frameworks

Soft Skills

CommunicationCollaborationStorytellingPositioningAdaptability

Industry Keywords

Merchant ServicesB2B PaymentsFinancing ProductsHome Improvement TradesSaaS Platform

About the role

Key responsibilities & impact

Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades.
Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.
Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution.
Support early-stage SaaS product go-to-market strategy and execution, including positioning, messaging, and launch readiness.
Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases.
Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications.
Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials.
Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth.
Develop a deep understanding of how contractors and home improvement professionals manage payments, financing, and day-to-day business operations.
Translate insights into actionable recommendations for Product, Growth, and Leadership teams.

Requirements

What you’ll need

7+ years of experience in B2B or B2B2C product marketing, with 4+ years of highly relevant experience within fintech, merchant services, payments technology, or financial services platforms, preferred.
Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses.
Experience supporting early-stage or evolving product lines, including contributing to go-to market strategy ahead of full launch.
Proficiency with product marketing, analytics, and campaign tools.
Highly analytical with strong storytelling, positioning, and messaging skills.
Excellent communication, collaboration, and stakeholder management abilities.
Comfortable operating in fast-paced, high-growth environments with evolving product roadmaps.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account GoodLeap Website LinkedIn All Job Openings 501 - 1000 employees Founded 2020 💸 Finance ⚡ Energy 💳 Fintech Finance
Energy
Fintech GoodLeap is a tech company delivering best-in-class financing and software products for sustainable solutions. It supports homeowners and businesses nationwide by providing solar loans, energy efficiency loans, and other financing solutions to promote green energy adoption. GoodLeap is committed to a sustainable future, having facilitated $58B in cumulative financing and offsetted 14M metric tons of CO2. The company offers solutions like solar and storage systems, energy-efficient upgrades, and smart home technologies, primarily catering to the green energy sector. Their partnerships and initiatives aim to expand access to clean energy and support environmental sustainability. Senior Product Marketing Manager Job not on LinkedIn 🔥 34 minutes ago 🏢🏡 San Francisco – Hybrid 💵 $130k - $140k / year ⏰ Full Time 🟠 Senior 🎁 Product Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades.
Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.
Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution.
Support early-stage SaaS product go-to-market strategy and execution, including positioning, messaging, and launch readiness.
Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases.
Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications.
Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials.
Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth.
Develop a deep understanding of how contractors and home improvement professionals manage payments, financing, and day-to-day business operations.
Translate insights into actionable recommendations for Product, Growth, and Leadership teams. 🎯 Requirements
7+ years of experience in B2B or B2B2C product marketing, with 4+ years of highly relevant experience within fintech, merchant services, payments technology, or financial services platforms, preferred.
Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses.
Experience supporting early-stage or evolving product lines, including contributing to go-to market strategy ahead of full launch.
Proficiency with product marketing, analytics, and campaign tools.
Highly analytical with strong storytelling, positioning, and messaging skills.
Excellent communication, collaboration, and stakeholder management abilities.
Comfortable operating in fast-paced, high-growth environments with evolving product roadmaps. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Talent Partner – GTM 🔥 2 hours ago Modal Labs 1 - 10 Website LinkedIn All Job Openings Talent Partner recruiting for GTM roles at AI infrastructure startup Modal. Collaborating with leadership to shape hiring strategies and drive full-cycle recruiting processes. 🏢🏡 San Francisco – Hybrid 💵 $150k - $195k / year 💰 $16M Series A on 2023-10 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing Product Marketing Manager – Research & Safety 🔥 19 hours ago OpenAI 201 - 500 🤖 Artificial Intelligence ☁️ SaaS 🏢 Enterprise Website LinkedIn All Job Openings Product Marketing Manager working on strategic narratives for OpenAI's research and safety. Leading messaging for major initiatives with cross-functional partnerships and market understanding. 🏢🏡 San Francisco – Hybrid 💵 $221k - $245k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing 🦅 H1B Visa Sponsor Product Marketing Lead 🕒 2 days ago Hilbert's AI 11 - 50 🤖 Artificial Intelligence 👥 B2C ☁️ SaaS Website LinkedIn All Job Openings Product Marketing Lead responsible for positioning and brand messaging at Hilbert. Building the marketing function from the ground up while working directly with the founding team. 🏢🏡 San Francisco – Hybrid 💰 Pre seed on 2025-06 ⏰ Full Time 🟠 Senior 🎁 Product Marketing GTM Strategy & Operations, Strategic Programs 🕒 4 days ago OpenAI 201 - 500 🤖 Artificial Intelligence ☁️ SaaS 🏢 Enterprise Website LinkedIn All Job Openings Operator leading high-impact GTM programs at OpenAI's Go-To-Market organization. Collaborating across functions to drive execution and improve scalability. 🏢🏡 San Francisco – Hybrid 💵 $239k - $265k / year ⏰ Full Time 🟠 Senior 🔴 Lead 🎁 Product Marketing 🦅 H1B Visa Sponsor Product Marketing Manager 🕒 5 days ago Anrok 1 - 10 ☁️ SaaS 📋 Compliance 💳 Fintech Website LinkedIn All Job Openings Product Marketing Manager at Anrok driving go-to-market strategies for SaaS solutions. Collaborating across product, sales, and marketing to establish compelling messaging and sales enablement. 🏢🏡 San Francisco – Hybrid 💵 $150k - $180k / year 💰 $20M Series A on 2022-02 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing 🦅 H1B Visa Sponsor View More Product Marketing Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs