Marketing Automation Specialist

GoodHabitz

Marketing Automation Specialist managing email and CRM campaigns for GoodHabitz. Improving automation and driving AI initiatives within the marketing team.

Posted 7/10/2026full-timeEindhoven • 🇳🇱 NetherlandsMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Run and optimise email & CRM campaigns. Build and improve automated email flows — nurture, onboarding, retention - with segmentation, personalisation and A/B testing. Own campaign calendars from brief to post-send reporting.
Own Pardot day-to-day. Manage campaign setup, automation rules and engagement programmes. Monitor deliverability and engagement and work with the CRM & Lifecycle Marketing Manager on scoring models and journey logic. Flag and fix data issues that affect targeting or reporting.
Build AI and workflow automation. Spot repetitive manual work and eliminate it using tools like Make.com and Claude. Create and document multi-step workflows connecting Pardot, Salesforce, advertising platforms and beyond. Bring practical ideas, not hype - to the team's automation roadmap.
Track and improve performance. Monitor results across email and automation programmes, analyse what's working, and run structured tests with clear hypotheses and documented outcomes.

Requirements

What you’ll need

Experience in marketing automation, ideally with a background in specialist email marketing; experience in digital advertising is a plus
Hands-on experience with Pardot (Account Engagement)
Detailled knowledge of Salesforce CRM and how it connects to Pardot
Experience with automation tools like Make.com (or similar), and genuine curiosity about AI tools such as Claude
Familiarity with advertising platforms (LinkedIn, Google Ads) is a plus
Strong written and spoken English; additional languages (Dutch, German, Spanish) are a bonus, not a requirement
A data-driven mindset - you understand data and can interpret it to make quick, informed decisions.

Benefits

Comp & perks

Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work.
Paid time off – 25 days holiday.
Travel budget.
Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop.
Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth.
Mental coaching – support from our partner, to keep your mind in top shape.
Diverse & inclusive teams – work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together.
Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises.
Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.
Pension & insurance – disability and pension coverage for your long-term security.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Email Campaign ManagementA/B TestingSegmentationPersonalizationPerformance TrackingData InterpretationWorkflow Automation

Soft Skills

Strong Written CommunicationCuriosity About AI Tools