Head of Product Marketing – Core

GoMining

Head of Product Marketing leading GoMining’s global positioning, go-to-market strategy, and product launches. Driving acquisition, retention, pricing, and revenue growth across international markets.

Posted 8/5/2026full-timeRemote • 🇨🇾 CyprusLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in defining and executing global marketing strategies, with a strong focus on customer segmentation, market research, and performance metrics. Proven ability to lead cross-functional teams and optimize marketing funnels for revenue growth in high-growth technology environments.

Highest-signal resume keywords

Global Marketing StrategyProduct Launch ManagementFunnel EconomicsData-Driven Decision-MakingCross-Functional Team Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentCustomer SegmentationMarket ResearchKPI Definition and MeasurementPricing StrategyConversion OptimizationRetention StrategiesRevenue Performance AnalysisIntegrated Marketing CampaignsGrowth Opportunity Identification

Soft Skills

LeadershipMentoringCollaborationAnalytical ThinkingCommunication

Industry Keywords

FintechCryptoWeb3Digital Financial ProductsB2C ProductsMarketplacesLoyalty ProgramsSubscription ProductsInvestment Platforms

Tech Stack

Tools & technologies

GoWeb3

About the role

Key responsibilities & impact

Define and execute GoMining's global marketing strategy.
Develop positioning, messaging, and value propositions across the product portfolio.
Build annual and quarterly marketing plans aligned with business objectives.
Prioritize markets, customer segments, and growth opportunities.
Own end-to-end go-to-market strategy for product launches, new features, pricing updates, and strategic initiatives.
Coordinate launch execution across Product, Marketing, Design, Analytics, and Operations.
Ensure consistent messaging across all customer touchpoints.
Own the commercial marketing funnel with Acquisition, CRM, Retention, Brand, and Product Marketing teams.
Optimize CAC, LTV, conversion, retention, and revenue performance.
Work with Finance on pricing strategy, unit economics, and commercial planning.
Define KPIs and measure marketing effectiveness across channels.
Lead and develop an international marketing organization.
Align Performance Marketing, CRM, Brand, Content, SEO, Community, Partnerships, and Product Marketing around shared business goals.
Build scalable processes, planning, and execution frameworks.
Mentor marketing leaders and strengthen cross-functional collaboration.
Own customer segmentation, market research, and competitive positioning.
Identify growth opportunities across regions and customer segments.
Use customer insights and analytics to improve marketing performance.

Requirements

What you’ll need

8+ years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles.
3+ years leading marketing teams in a high-growth technology company.
Proven experience building and executing global marketing strategies.
Strong commercial mindset with deep understanding of funnel economics, CAC, LTV, pricing, retention, and revenue growth.
Experience leading product launches and integrated marketing campaigns.
Experience managing cross-functional marketing organizations.
Strong analytical skills and data-driven decision-making.
Experience working closely with Product, Finance, and Executive Leadership.
Nice to have: experience in fintech, crypto, Web3, or digital financial products.
Nice to have: experience scaling global B2C products with millions of users.
Nice to have: experience with marketplaces, loyalty programs, subscription products, or investment platforms.
Nice to have: experience launching products across multiple international markets.

Benefits

Comp & perks

Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
Work-life fit: remote or hybrid format with flexible hours across international teams.
Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
Recognition programs: structured performance reviews and team awards.
Team culture: retreats in international locations (for example, company apartments in Cyprus).