Head of Product Marketing – Non-Core Products

GoMining

Head of Product Marketing driving GoMining’s non-core financial products, including cards, rewards, and investment services. Leading global launches, commercial growth, partnerships, and cross-functional go-to-market strategy.

Posted 8/5/2026full-timeRemote • 🇨🇾 CyprusLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing marketing strategies for diverse product portfolios, with a strong focus on user acquisition, retention, and revenue growth. Proven ability to lead cross-functional initiatives and develop effective go-to-market strategies while balancing commercial objectives with compliance requirements.

Highest-signal resume keywords

Product MarketingGo-to-Market StrategyGrowth MarketingFunnel EconomicsPartnership Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCustomer SegmentationKPI DefinitionIntegrated Marketing CampaignsPricing StrategyUser AcquisitionRetention StrategiesCross-Sell OpportunitiesUpsell OpportunitiesCommercial Planning

Soft Skills

LeadershipMentoringCollaborationCommunicationStrategic Decision-Making

Industry Keywords

FintechDigital BankingPaymentsWealth ManagementB2C Financial ProductsLoyalty ProgramsSubscription ProductsInvestment PlatformsCryptoWeb3

Tech Stack

Tools & technologies

GoWeb3

About the role

Key responsibilities & impact

Define and execute the marketing strategy for GoMining's non-core product portfolio.
Own positioning, messaging, and value propositions for products such as GoMining Card, Simple Earn, Travel, Rewards, and future financial services.
Prioritize product launches, growth initiatives, and marketing investments across the portfolio.
Identify cross-sell and upsell opportunities between products.
Own end-to-end go-to-market strategy for new products, features, pricing updates, and promotional campaigns.
Develop customer segmentation and audience-specific messaging across markets.
Coordinate launches across Product, Marketing, Design, Analytics, Compliance, and Operations.
Ensure consistent customer communication across all channels.
Own the commercial funnel with Acquisition, CRM, Retention, and Product Marketing teams.
Drive user acquisition, activation, cross-sell, retention, and revenue growth.
Partner with Finance on pricing strategy, unit economics, and commercial planning.
Define KPIs and measure portfolio marketing performance.
Develop partnership, referral, and co-marketing programs.
Collaborate with strategic partners on joint campaigns and product launches.
Identify new growth channels and partnership opportunities.
Lead cross-functional marketing initiatives across multiple teams.
Align Performance Marketing, CRM, Brand, Content, SEO, Community, and Product Marketing around shared objectives.
Build scalable marketing processes and execution frameworks.
Mentor senior marketers and influence strategic decisions.

Requirements

What you’ll need

7+ years of experience in Product Marketing, Go-to-Market, Growth Marketing, or Marketing Leadership roles.
Proven experience marketing multiple products within a single portfolio.
Experience in fintech, digital banking, payments, cards, wallets, lending, wealth management, or similar financial products.
Strong commercial mindset with deep understanding of funnel economics, pricing, CAC, LTV, retention, and revenue growth.
Experience leading global product launches and integrated marketing campaigns.
Experience building partnership, referral, or co-marketing programs.
Ability to balance commercial growth with regulatory and compliance requirements.
Experience working in high-growth technology companies.
Nice to have: Experience in crypto, Bitcoin, Web3, or digital assets.
Nice to have: Experience scaling B2C financial products across multiple international markets.
Nice to have: Experience launching products across the US, Europe, UAE, LATAM, or APAC.
Nice to have: Experience with loyalty programs, rewards, subscription products, or investment platforms.

Benefits

Comp & perks

Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
Work-life fit: remote or hybrid format with flexible hours across international teams.
Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
Recognition programs: structured performance reviews and team awards.
Team culture: retreats in international locations (for example, company apartments in Cyprus).