Head of Marketing

GoMining

Head of Marketing scaling GoBTC Pay, GoMining's Bitcoin payments business. Owning global strategy, merchant acquisition, user adoption, partnerships, and transaction growth.

Posted 8/5/2026full-timeRemote • 🇨🇾 CyprusLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing global marketing strategies, particularly in the fintech and payments sectors. Proven ability to build positioning, messaging, and value propositions while driving merchant acquisition and customer retention.

Highest-signal resume keywords

Product MarketingGo-to-Market StrategyB2B2C MarketingPayments Industry KnowledgeCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingFunnel EconomicsCustomer Acquisition Cost (CAC)Lifetime Value (LTV)Market AnalysisStrategic ThinkingData AnalysisProduct Launch ManagementMarketing KPI DevelopmentMerchant Solutions

Soft Skills

Analytical SkillsStrategic ThinkingCollaborationLeadership

Industry Keywords

FintechBitcoinCryptoDigital AssetsMerchant AcquiringPayment PlatformsHigh-Growth StartupsInternational MarketsCo-Marketing InitiativesCustomer Retention

Tech Stack

Tools & technologies

GoWeb3

About the role

Key responsibilities & impact

Define and execute the global marketing strategy for GoBTC Pay.
Build positioning, messaging, and value propositions for merchants, partners, and end users.
Develop and execute go-to-market strategies for new markets, features, partnerships, and product launches.
Prioritize regions, customer segments, and verticals based on commercial opportunity.
Own the commercial marketing funnel across merchant acquisition and end-user adoption.
Work with Business Development and Partnerships teams to accelerate merchant growth.
Develop strategies to increase transaction volume, merchant activation, and customer retention.
Define marketing KPIs and measure acquisition, activation, engagement, and revenue.
Build GoBTC Pay as a trusted global Bitcoin payments brand.
Develop co-marketing initiatives with merchants, payment providers, wallets, and strategic partners.
Support regional marketing activities across key launch markets.
Collaborate with PR, Content, Community, and Events teams to strengthen market presence.
Partner with Product, Design, Analytics, Compliance, Sales, and Operations teams.
Align marketing initiatives with business objectives and the product roadmap.
Build scalable marketing processes and planning frameworks.
Lead strategic marketing initiatives across multiple international markets.

Requirements

What you’ll need

8+ years of experience in Product Marketing, Growth Marketing, Go-to-Market, or Marketing Leadership roles.
Proven experience building and scaling B2B2C or fintech products.
Strong understanding of payments, merchant acquiring, fintech, banking, or financial services.
Experience developing global go-to-market strategies and leading product launches.
Strong commercial mindset with deep understanding of funnel economics, CAC, LTV, activation, retention, and revenue growth.
Experience working closely with Business Development and Partnerships teams.
Strong analytical and strategic thinking skills.
Experience managing cross-functional marketing initiatives.
Nice to have: Experience in Bitcoin, crypto, Web3, or digital assets.
Nice to have: Experience marketing payment platforms, wallets, PSPs, acquiring, or merchant solutions.
Nice to have: Experience launching products across the US, Europe, UAE, LATAM, or APAC.
Nice to have: Experience building marketing functions in high-growth startups or scale-ups.

Benefits

Comp & perks

Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
Work-life fit: remote or hybrid format with flexible hours across international teams.
Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
Recognition programs: structured performance reviews and team awards.
Team culture: retreats in international locations (for example, company apartments in Cyprus).