
Senior CRM Manager
GoMining
full-time
Posted on:
Location Type: Remote
Location: Georgia
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Job Level
About the role
- - Develop and optimize CRM scenarios within the assigned streams.
- - Design omnichannel flows (email, push, in-app).
- - Develop, prioritize, and launch data-driven hypotheses.
- - Run A/B tests with control groups and analyze their impact on key metrics.
- - Segment users based on behavioral events and attributes.
- - Define requirements for events and attributes in collaboration with the product team.
- - Write communication copy; perform email HTML setup when needed.
- - Delegate tasks and ensure quality of execution.
- - Drive CRM channel revenue growth within the assigned scope.
Requirements
- - 5+ years of experience in CRM marketing.
- - Hands-on experience with Customer.io or similar platforms.
- - Experience building complex triggered and omnichannel flows.
- - Ability to formulate and validate hypotheses.
- - Strong understanding of statistics and A/B testing principles.
- - Ability to quickly understand the product and adapt to change.
- - Ability to make independent decisions without constant supervision.
- - Experience working in a multitasking environment.
- - Readiness to respond quickly to work-related communications.
- - English level: at least Intermediate (spoken and written).
Benefits
- - Full support at the start and training (including courses, English, conferences - up to 100% compensation);
- - “Employee of the Month” award - we value and reward our stars;
- - Paid leave: up to 28 vacation days + 8 company Holidays + 5 personal days per year
- - Retreats in international locations (for example, company apartments in Cyprus)
- - Career growth opportunities—from expert to top manager;
- - Convenient work-life fit: flexible schedule, remote work, respect for personal boundaries.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM marketingA/B testingdata-driven hypothesesuser segmentationemail HTML setupomnichannel flowstriggered flowsstatistics
Soft Skills
independent decision-makingadaptabilitymultitaskingcommunication