Marketing Analyst Consultant

Gomes de Matos Consultores Associados

Marketing Analyst Consultant focusing on B2B demand generation. Analyzing performance and optimizing marketing funnels for client growth strategies.

Posted 6/11/2026full-timeFortaleza • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Analyze clients' funnel diagnostics, channels, and digital performance
Identify acquisition and conversion bottlenecks
Propose strategic growth and branding plans aligned with business objectives
Structure a quarterly growth roadmap
Plan and support paid media campaigns (Google, Meta, LinkedIn)
Develop inbound strategies and B2B demand generation
Map and monitor the full funnel (Lead → MQL → SQL → Customer)
Collaborate with clients' commercial/sales teams
Propose and implement growth experiments
Build performance dashboards
Monitor growth and profitability metrics
Produce executive reports with strategic insights

Requirements

What you’ll need

Experience managing paid media (Google, Meta, LinkedIn) with a focus on B2B demand generation
Structuring and optimizing the funnel (Lead → MQL → SQL → Customer)
Analysis of performance metrics (CPL, CAC, ROI, LTV, conversion rate)
Building and reading dashboards (GA4, Looker or similar)
Experience with CRM and automation (workflows, lead scoring, nurturing)
Creating and optimizing landing pages and A/B testing
Ability to perform marketing diagnostics and propose strategic plans
Revenue- and results-oriented mindset
Analytical and structured thinking
Consultative approach and ability to argue/reason with clients
Proactivity in proposing improvements and tests
Organization and management of multiple projects
Strong written and executive communication
Ability to align marketing and sales

Benefits

Comp & perks

Training programs and mentorship
Wellhub
Career growth and development plan
Mental health programs and psychological support

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B demand generationfunnel optimizationperformance metrics analysisdashboard buildingCRM automationlanding page optimizationA/B testingmarketing diagnosticsstrategic planningpaid media management

Soft Skills

analytical thinkingstructured thinkingconsultative approachproactivityorganizationproject managementstrong communicationexecutive communicationresults-oriented mindsetcollaboration