Head of Brand and Communication – Healthcare, MedTech

GoMedicus Group

Head of Brand leading GoMedicus’ brand architecture and strategy for healthcare services. Defining visual identity and employer brand within a growing team in Germany.

Posted 6/1/2026full-timeHamburg • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

You are responsible for the brand architecture of the GoMedicus Group: GoMedicus (primary care), GoMedicus Kids (pediatric care line) and MedKitDoc (telemedicine).
You define master-brand logic, sub-brand relationships, and clear positioning for each brand.
You set tone of voice, visual identity, and enforceable brand guidelines across all channels and sub-brands.
You own patient experience design: how a clinic feels, how we communicate, and how patients and referrers remember GoMedicus.
You are responsible for the employer brand strategy in close coordination with the People Office and manage the Brand & Engagement Manager who handles execution.
You tell the GoMedicus story internally and externally: from clinics, teams and the network.
You ensure that the careers page, LinkedIn, Kununu and PR tell a coherent story.
You manage PR and external communications strategically and build internal or external PR capacity mid-term.
You position the leadership team where it benefits the company: trade media, conferences, policy debates.
You work closely with the Marketing Manager (Tech/Performance), who reports to the CGO.

Requirements

What you’ll need

5+ years of brand or marketing leadership experience, including experience with multi-brand architectures
Experience building a brand or sub-brand (B2C, preferably in a regulated environment: healthcare, financial services, food & beverage, pharma)
Strong understanding of brand systems: positioning, visual identity, tone of voice, and brand guidelines as actionable documents
Proven leadership experience with at least one direct report
German — business fluent; English — fluent
Nice to have: experience in healthcare, telemedicine, pharma, DiGA environment, or employer brand building

Benefits

Comp & perks

We solve a real problem: the German healthcare system is broken. We are fixing it. With our own clinics, our own technology, and the ambition to rethink primary care, both on-site and digital.
AI-first is not a slogan for us — it’s everyday practice. Everyone on the team uses integrated AI tools. Not as a product feature, but because it simply works better.
We even have someone dedicated to ensuring everyone at GoMedicus has the right tools to be their best selves.
We value results, not hours.
We live ownership. We work toward a shared goal, a shared vision, and we fight every day to get a little closer.
How you get there is up to you.
You’ll work in a truly diverse team: physicians, philosophers, engineers, consultants, private equity people — people with real lives and real opinions.
Every voice counts equally here, regardless of title or age.
We are honest, loyal and have integrity; relaxed yet serious about our work.
Build your own career. There are no predefined paths here. If you want responsibility, you’ll get it. If you want to grow, you’ll be given the space to do so.
Continued education is available when it makes sense for you and for us.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand architecturemulti-brand strategypatient experience designbrand positioningvisual identitytone of voicebrand guidelinesPR managementexternal communicationsemployer brand strategy

Soft Skills

leadershipcommunicationstorytellingstrategic thinkingcollaborationorganizational skillscreativityadaptabilityteam managementstakeholder engagement