Director of Activities

Goliath

Director leading Goliath’s Colorific and Crazy Aaron’s toy and activity portfolio strategy. Driving brand positioning, line planning, retail readiness, and commercial growth.

Posted 8/5/2026full-timeNorristown • California, Pennsylvania, Texas • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand marketing and product strategy, with a strong focus on consumer insights, portfolio management, and cross-functional collaboration. Proven ability to lead product development and marketing initiatives within the toys and activities sector.

Highest-signal resume keywords

Brand MarketingProduct MarketingCategory ManagementConsumer InsightsCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Portfolio ManagementProduct StorytellingLine PlanningRetail StrategyMarket Positioning

Soft Skills

Strong Presentation SkillsEffective CommunicationHighly OrganizedCreative ThinkingCommercial Execution

Industry Keywords

ToysActivitiesArts and CraftsCompoundsConsumer Products

About the role

Key responsibilities & impact

Lead the overall strategy for the Activities portfolio, including Colorific, Crazy Aaron’s, compounds, creative play, arts and crafts, and related activity-based categories
Define each product’s target consumer, price point, retailer fit, positioning, and growth potential
Identify opportunities to expand, refresh, rationalize, or reposition the Activities line
Lead brand marketing direction and define consumer positioning, product stories, selling points, packaging direction, and go-to-market messaging
Partner with Creative on packaging, naming, copy, visual assets, and presentation materials
Lead annual and seasonal line planning for Activities
Manage product timelines, launch details, internal milestones, and key deliverables
Partner with Sales on retailer line reviews, previews, presentations, and sell-in strategy
Monitor category and consumer trends across creative play, activities, compounds, arts and crafts, collectibles, sensory play, kid trends, and parent-driven purchasing
Use consumer and category insights to inform portfolio decisions, product development, packaging direction, and brand strategy
Serve as the brand marketing lead across internal teams
Collaborate with Product Development, Licensing, Creative, Sales, and regional marketing teams
Align internal teams on product strategy, item status, positioning, launch timing, and commercial priorities

Requirements

What you’ll need

6+ years of experience in brand marketing, product marketing, category management, toys, activities, arts and crafts, compounds, consumer products, or related fields
Experience working with physical consumer products, ideally within toys, activities, creative play, compounds, or family/kid-focused products
Strong understanding of brand positioning, product storytelling, retail needs, and consumer appeal
Ability to manage a portfolio, build line plans, and support commercial growth
Strong presentation, communication, and cross-functional leadership skills
Highly organized with the ability to manage multiple products, timelines, and priorities
Ability to balance creative thinking with commercial execution and strong follow-through

Benefits

Comp & perks

401(k) with company matching
Health, dental, and vision insurance to keep you covered
Life insurance
Flexible spending and health savings accounts to manage your healthcare costs
Paid time off to recharge when you need it
Join a fun, dynamic and creative industry—working with toys and games brings its own rewards