Senior Games Brand Manager

Goliath

Senior Games Brand Manager leading strategy and commercial success of Goliath’s Games portfolio. Collaborating cross-functionally to ensure brand alignment and growth objectives are met.

Posted 7/23/2026full-timeRemote • 🇳🇱 NetherlandsSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in games brand management, consumer marketing, and product development, with a strong focus on executing integrated go-to-market campaigns and maintaining brand positioning. Proficient in project management and organizational skills to manage complex timelines and deliverables effectively.

Highest-signal resume keywords

Games Brand ManagementConsumer MarketingProject ManagementGo-To-Market CampaignsPOS Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand DevelopmentProduct StrategyCompetitive ResearchMarketing Plan ExecutionEcomm MerchandisingPresentation SkillsData Analysis

Soft Skills

Organizational SkillsAttention to DetailCommunication Skills

Tools & Technologies

Line PlansPrice ListsSell SheetsBrand Presentations

Industry Keywords

Toy BrandsRetail MerchandisingIntegrated CampaignsConsumer Insights

About the role

Key responsibilities & impact

Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath’s global toy brands.
Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication.
Conduct regular category & competitive research at key retailers to ensure strong brand positioning.
Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information.
Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process.
Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands.
Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full.
Brief marketing assets including but not limited to: video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.
Ensure all ecomm merchandising assets are ready for launch including: product images, infographics, A+ page assets, product copy.
Provide a weekly POS summary for the marketing team to review sell-through performance.

Requirements

What you’ll need

Minimum 5 years of experience in games brand management, both from a product development & consumer marketing perspective.
Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
Proven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments.
Must be comfortable presenting with confidence to external partners, including retail buyers.
Attention to detail & ability to stay organized.
Ability to read, analyze & utilize POS & NPD.

Benefits

Comp & perks

Market-conform salary and compensation package
A hands-on, collaborative team that makes toys and games with one goal in mind: bringing fun to every household
Employee discount on Goliath products
Room to grow within a global, family-owned company