Vice President – North American Marketing

Goliath

Vice President responsible for North American marketing strategies and execution across toys and games portfolio at Goliath. Leading integrated marketing efforts to drive consumer engagement and brand success.

Posted 6/11/2026full-timeRemote • California • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead North American go-to-market strategy across all brands and categories
Develop integrated launch plans for new products and key brand initiatives
Translate global brand vision into impactful North American marketing campaigns and execution
Drive consumer demand, retail excitement, and sell-through performance
Partner closely with Brand Marketing to ensure alignment between product strategy and North American market needs
Collaborate cross-functionally with Sales, Insights, and Commercial teams to maximize market impact
Own all North American advertising strategy and execution
Oversee linear TV, digital advertising, social advertising, retail media, influencer marketing, and performance marketing
Manage media agencies, creative partners, and marketing budgets
Track campaign performance, ROI, and optimization opportunities
Lead all North American PR strategy and execution
Manage product launches, media outreach, and corporate communications
Build relationships with media, influencers, licensors, and industry partners
Support executive visibility and thought leadership opportunities
Oversee crisis communication planning when needed
Lead all social media strategy and execution across brands
Oversee content planning, publishing, engagement, and community management
Build influencer and creator partnerships
Ensure brands remain culturally relevant and socially engaging
Monitor trends, emerging platforms, and consumer behaviors
Lead all North American trade shows, customer events, and showroom experiences
Participate in key customer presentations and line reviews
Present marketing strategies, launch plans, and consumer insights to internal and external stakeholders
Oversee planning and execution for Toy Fair, customer previews, and industry activations
Partner with Sales and Brand Marketing teams to create impactful customer presentations and experiences
Build, mentor, and lead a high-performing North American marketing organization
Foster a fast-paced, entrepreneurial, and collaborative culture
Manage agency relationships and departmental budgets
Establish clear goals, priorities, and performance expectations
Drive operational excellence across the marketing organization

Requirements

What you’ll need

12+ years of marketing leadership experience
Experience within toys, games, entertainment, or consumer products preferred
Strong expertise across advertising, digital marketing, PR, social media, and event marketing
Proven experience leading integrated go-to-market initiatives
Strong analytical, strategic, and creative capabilities
Exceptional leadership and presentation skills
Ability to thrive in a fast-moving entrepreneurial environment

Benefits

Comp & perks

401(k) with company matching
Health, dental, and vision insurance to keep you covered
Life insurance
Flexible spending and health savings accounts to manage your healthcare costs
Paid time off to recharge when you need it
Join a fun, dynamic and creative industry—working with toys and games brings its own rewards

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go-to-market strategyintegrated launch plansadvertising strategydigital marketingsocial media strategyevent marketingcampaign performance trackingcrisis communication planningcontent planninginfluencer marketing

Soft Skills

leadershipstrategic thinkinganalytical skillscreativitypresentation skillscollaborationrelationship buildingmentoringoperational excellenceentrepreneurial mindset