Golden State Cider

Marketing Brand Manager

Golden State Cider

full-time

Posted on:

Location Type: Office

Location: Healdsburg • California • 🇺🇸 United States

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Salary

💰 $98,000 - $130,000 per year

Job Level

Mid-LevelSenior

About the role

  • Manages the Marketing Department Staff, Marketing - Project Manager & Brand Creative Content Associate
  • Manages the department budget and incorporates cost-saving ideas.
  • Collaborate with leadership to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products.
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the organization
  • Lead marketing communications through digital marketing, social media, mobile marketing, and CRM to build brand awareness, reach new consumers, and increase order frequency.
  • Leverage customer insights, competitive analysis, and market trend data to meet changing market and competitive conditions.
  • Work with the Sales team in designing strategies for supporting sales efforts via traditional and digital marketing programs.
  • Keep the brand’s product offerings relevant by continuously reviewing ingredients, product formulations and trends in collaboration with the product development team.
  • Identify, develop and implement process improvements within the marketing function and build and grow the marketing team to support business growth.
  • Manages four (4) Taproom Branding Operations (Locations: Sebastopol, Santa Barbara, Los Olivos, and San Francisco)
  • Develop and oversee all direct-to-consumer (DTC) marketing initiatives, including online sales, tasting room promotions & expansions, and Marketing programs.
  • Develop and execute strategies to grow brand awareness, drive traffic, and increase sales.
  • Develop training that ensures the Marketing & Sales teams deliver consistent brand messaging across email, social media, and e-commerce platforms.
  • Develop product launches, seasonal campaigns, and special promotions tailored to consumer segments.
  • Effectively communicates and shares department updates and needs in advance with operations and fulfillment teams to ensure smooth order processing and exceptional customer experience.
  • Maintain brand integrity, education, and history across all consumer touchpoints.
  • Collaborate with the CEO, Accounting, HR, and Sales teams to ensure all marketing, labeling, and promotional materials meet compliance standards.

Requirements

  • Bachelor’s Degree: MBA preferred
  • Experience in Cider, Beer and Spirits preferred
  • A minimum of five (5) years related marketing experience
  • Outstanding leadership qualities with the ability to motivate others
  • A track record of proven and effective marketing strategies developing brands for small businesses with a grass roots mentality
  • Public Relations experience with existing relationships
  • Capable of understanding and interpreting syndicated market data and internal sales data in ways that turn that data into actionable marketing strategies.
  • Highly developed communication skills set including strong analytical skills, a hands-on approach, roll up one’s sleeves and be a self-starter.
Benefits
  • Medical Insurance: 95% of the employee premium and 50% of dependent premiums covered
  • Dental & Vision Insurance: 100% of the employee premium and 50% of dependent premiums covered
  • Monthly Wellness Allowance $100 monthly reimbursement to support physical, emotional, and mental wellbeing, including gym memberships, fitness classes, yoga, strength training, or passes to Regional, State, or National Parks
  • 18 days of PTO annually, accrued from your start date
  • 11 paid holidays each year
  • Monthly product perks to enjoy our craft beverages
  • 401(k) Retirement Plan Eligibility begins after 90 days 100% match on the first 3%, and 50% match on the next 3% after one year of employment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategiesdigital marketingsocial media marketingCRMmarket researchcompetitive analysiscampaign managementdata analysisprocess improvementsbrand development
Soft skills
leadershipcommunicationanalytical skillscollaborationmotivationproblem-solvingself-starterhands-on approachteam buildingcustomer experience
Certifications
Bachelor's DegreeMBA