Media Buying Specialist – Meta, Direct Buy

Golden Pet Brands

Media Buying Specialist managing performance marketing across Meta and direct buy ad networks for Golden Pet Brands. Fostering relationships and optimizing campaigns to enhance revenue streams.

Posted 8/1/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $75,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing through effective management of Meta Ads Manager and direct buy ad networks, focusing on budget optimization, relationship building, and data analysis to drive revenue growth. Proficient in tracking methodologies and campaign performance evaluation to enhance marketing strategies.

Highest-signal resume keywords

Meta Ads ManagerMedia Buying PrinciplesAd Network Relationship ManagementData Analysis and ReportingPixel and S2S Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SetupPerformance MarketingBudget ManagementAd Creative DevelopmentROI OptimizationSpend AnalysisROAS CalculationCAC UnderstandingCPA ManagementFraud Monitoring

Soft Skills

Clear CommunicationRelationship BuildingDetail-OrientedOrganizational SkillsProactive Team Player

Tools & Technologies

Meta Ads ManagerAd Network InterfacesTracking InfrastructureSpreadsheets

Industry Keywords

Performance MarketingDirect Buy NetworksDigital AdvertisingPaid Media Best Practices

About the role

Key responsibilities & impact

This role is designed for a media buyer ready to own performance marketing across multiple networks: Meta and direct buy ad networks.
You’ll manage day-to-day budgets and testing on Meta Ads Manager while also building and scaling relationships with direct buy ad network partners such as Newsbreak, Next Door, and Quora etc.
Your ability to move fluidly between platform-based paid social buying and hands-on network partner management will help diversify our acquisition mix and uncover new profitable revenue streams.
Set up, monitor, and optimize Meta ad campaigns, owning budgets and offers as assigned.
Identify, test, and scale direct buy ad network partnerships (e.g., Newsbreak, Next Door, Quora, CPA Email, Email Remarketing)
Build and nurture relationships with key contacts at direct buy ad network partners to negotiate favorable terms and unlock new placements.
Develop and test ad creative across both Meta and direct buy networks to maximize revenue and ROI.
Analyze performance data across both channels (spend, ROI, ROAS, CAC, CPA) and prepare regular reporting with clear, actionable insights.
Maintain accurate tracking and reporting infrastructure, including pixel/S2S tracking, ad network macros, and fraud monitoring, to work around platform tracking limitations.
Collaborate with Creative, Analytics, and Affiliate/Partnerships teams to brainstorm, launch, and iterate on new campaign concepts.
Contribute to improving team workflows and campaign launch processes across both Meta and direct buy, providing feedback and supporting implementation of updates.
Stay current on Meta platform changes, emerging direct buy network opportunities, paid media best practices, and competitor activity.

Requirements

What you’ll need

Familiarity with Meta Ads Manager and campaign setup.
Comprehensive understanding of media buying principles across both platform-based and direct-to-network buying.
Experience navigating ad network interfaces and building partner relationships.
Solid understanding of pixels, S2S tracking, and attribution to work within tracking limitations.
Strong analytical skills and comfort with spreadsheets and reporting; data-oriented with the ability to self-serve insights.
Detail-oriented, organized, and able to manage multiple channels and partners simultaneously.
Clear communicator, relationship-builder, and proactive team player.
Can adapt in a fast-paced digital environment.
Required Education: Bachelor's degree (or equivalent experience)
Required Experience: 1-2 years

Benefits

Comp & perks

Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
Annual bonus
We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
Potential for quarterly KPI bonuses.