Social Media Strategist – Freelance

Golden Hire

Social Media Strategist freelance pilotant et exécutant le contenu organique d'une entreprise de coaching et d'entrepreneuriat. Développant l'audience, l'autorité digitale du fondateur et les leads qualifiés.

Posted 8/8/2026contractRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content strategy, community management, and social media engagement across platforms like YouTube, LinkedIn, and Instagram. Proficient in content creation, analytics, and maintaining a consistent publishing rhythm to drive audience growth and engagement.

Highest-signal resume keywords

Content Strategy DevelopmentCommunity ManagementSocial Media OptimizationCopywriting and GhostwritingData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationVideo ProductionSEO KnowledgeBenchmarkingContent PlanningWriting SkillsVideo EditingLead Magnet DevelopmentPlatform-Specific StrategyAnalytics Proficiency

Soft Skills

ProactivityResponsivenessAutonomyRigourCreativity

Tools & Technologies

CanvaFigmaGoogle AnalyticsContent Planning ToolsAI Tools for Content Creation

Industry Keywords

Personal BrandingCreator EcosystemSocial MediaCommunity GrowthContent Formats

About the role

Key responsibilities & impact

Build the marketing editorial structure, define content pillars, and connect content to marketing objectives and the conversion funnel
Define and maintain the multi-platform editorial calendar for LinkedIn, Instagram, YouTube and TikTok
Benchmark top international business accounts (notably in the United States) and provide actionable recommendations
Propose, test, measure and iterate new content ideas and formats
Monitor trends and the market
Coordinate content formats and ensure editorial consistency
Write posts and scripts (copywriting/ghostwriting) in the CEO’s voice
Lead video production and the editors, including selecting interview clips for clipping
Maintain the editing schedule, check deliverables, reconcile deliverables with invoices and manage video filing
Oversee graphics and the visual identity of content
Operate social channels: community engagement, moderation, responding to DMs and comments, and publishing
Forward warm leads identified in private messages to the Setter
Implement and develop lead magnets with the Head of Marketing Operations
Coordinate organic and paid activities with the Head of Marketing Operations
Measure the impact of published content and recommend strategic adjustments

Requirements

What you’ll need

Minimum 4 years of experience in content, social media or personal branding
Experience preferably gained within the creator or coaching ecosystem
Experience managing large accounts that publish multiple posts per day and have several hundred thousand followers
Demonstrated significant impact on the growth of managed communities
Deep expertise on YouTube, LinkedIn and Instagram
Excellent understanding of the codes and algorithms of Instagram, YouTube, TikTok and LinkedIn
Mastery of short-form, long-form and written formats
Strong writing skills for posts, visual assets and video scripts
Ability to benchmark top international business accounts and translate insights into an actionable editorial line
Proficiency in Canva, Figma or equivalent to create carousels and visuals
Basic video-editing knowledge to brief precisely and control a creative team’s work
Proficiency with content planning tools and ability to coordinate multiple stakeholders
Knowledge of SEO and YouTube optimization: titles, thumbnails and descriptions
Comfortable with AI tools applied to content creation
Ability to build a platform-specific content strategy and justify choices using native analytics and Google Analytics data
Strong community management skills, moderation and responding to DMs and comments
Expertise in personal branding
Responsiveness and ability to sustain a daily publishing rhythm
Proactive reporting and escalation of recommendations
Data-oriented approach: measure, analyze and continuously adjust
Continuous monitoring of hooks, pacing and results
Rigour, autonomy and ability to maintain a high cadence without follow-up
Interest in and knowledge of business topics

Benefits

Comp & perks

Contribute to the visibility of an established brand with direct, measurable impact on audience growth
Direct contact with a recognized figure in francophone coaching and entrepreneurship
High creative autonomy
Resources already in place to execute: studio and an editing team
100% remote work