Freelance Operational Marketing Director

Golden Hire

Directeur marketing opérationnel pilotant l’acquisition payante et le growth pour une entreprise de formation et de leadership. Optimisation des funnels, management media buying et diversification vers SaaS, e-commerce et BtoB.

Posted 8/8/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong expertise in multichannel acquisition strategies, including Meta Ads, Google Ads, and TikTok Ads, while effectively managing teams and optimizing advertising campaigns. Proven ability to drive revenue growth through innovative digital marketing techniques and data-driven decision-making.

Highest-signal resume keywords

Multichannel Acquisition StrategyPaid Media ManagementTracking and Attribution ExpertiseTeam Leadership in Digital MarketingEnd-to-End Conversion Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta AdsGoogle AdsYouTube AdsGA4CAPIUTMConversion Rate OptimizationFunnel OptimizationCopywritingCRM Automation

Soft Skills

Direct CommunicationTeam UnificationExecution OrientationData AnalysisCandid Feedback Acceptance

Tools & Technologies

ActiveCampaignSocial Media PlatformsAI Integration ToolsPerformance Reporting ToolsSOP Documentation

Industry Keywords

Digital MarketingGrowth MarketingInfoproductsHigh-End CoachingProduct Launches

About the role

Key responsibilities & impact

Define and drive the multichannel acquisition strategy on Meta Ads, Google/YouTube Ads and TikTok Ads
Create, launch and optimize advertising campaigns on a daily basis
Implement and maintain tracking and attribution using pixels, GA4, CAPI and UTM
Manage the media budget and its allocation by channel and by offer
Scope, prioritize and hold the media buying team accountable while remaining hands-on
Upskill the media buying team
Manage technical teams, including editors and funnel builders
Drive OKRs/KPIs, ensure deadlines and execution quality, and document processes via SOPs
Optimize funnels, landing pages, VSLs and offers in collaboration with the Social Media Strategist and the Sales team
Reduce dependency on a single paid channel
Produce weekly performance reporting and make budget allocation decisions
Identify, test and launch new growth levers beyond the training product
Integrate AI for acquisition, content production and new product development
Contribute to B2B development and event attendance/fill-up

Requirements

What you’ll need

Minimum 8 years of experience in digital marketing / growth
2 to 3 years in team leadership or management
Experience in infoproduct businesses, high-end coaching or masterminds
Proven track record of generating multiple millions of euros in revenue and running launches end-to-end
Experience managing teams of 10 to 20 people
Experience diversifying a company beyond its core offering
Strong expertise in paid multichannel acquisition: Meta Ads, Google Ads, YouTube, LinkedIn, SEO, affiliate and partnerships
Strong expertise in tracking and attribution: GA4, CAPI, pixels and UTM
End-to-end conversion expertise: evergreen funnels, launches, webinars, VSLs, funnels, copywriting and CRO
Proficiency with a CRM and its automation (e.g., ActiveCampaign)
Ability to integrate AI for workflow automation, AI agents, content creation and process optimization
Ability to align a team around clear OKRs/KPIs and documented processes
Good knowledge of organic growth mechanics and social media: Instagram, YouTube, TikTok and LinkedIn
Ability to activate influence levers: clipping, content creators, influencer partnerships and digital media relations
Hands-on, rigorous, execution-oriented profile, comfortable with data analysis and A/B testing
Direct communicator, able to unite a team and accept candid feedback
Experience in infoproducts or product launches
Occasional weekend availability during launches

Benefits

Comp & perks

Long-term collaboration
100% remote
Direct access to a recognized figure in the coaching and leadership sector
Strategic role with real autonomy across a wide scope
Integration into an established company with strong market presence
Key role in structuring the brand's marketing strategy and diversification
Fixed and performance-based variable compensation