Golden Hippo

Assistant Brand Manager – Pet

Golden Hippo

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $88,000 - $110,000 per year

Job Level

Mid-LevelSenior

About the role

  • The Assistant Brand Manager (ABM) supports the Senior Brand Manager in driving strategy and execution for both a scaled brand and an emerging brand.
  • This role focuses heavily on project management, ensuring brand initiatives, product launches, and campaigns are executed on time and aligned with company goals.
  • The ABM works cross-functionally with creative, operations, product development, and CX teams to keep projects organized, track timelines, and maintain brand consistency across all channels.
  • Manage end-to-end project execution, including planning, timelines, and performance analysis, refining strategies to maximize ROI, CVR, AOV, LTV and other relevant metrics.
  • Develop and execute integrated marketing campaigns to increase brand awareness, customer acquisition, and loyalty.
  • Conduct market, customer, and competitor research to identify trends, opportunities, and potential threats.
  • Strategize website merchandising and promotions to drive revenue and product trials.
  • Support and enhance customer onboarding and engagement across inserts, autoresponders, email, SMS, and other marketing touchpoints.
  • Collaborate with SEO, CX, content, and cross-functional teams (operations, sales, customer service, product development) to ensure alignment and consistent brand messaging.
  • Lead brand initiatives to improve customer retention, repeat purchases, lifetime value, and subscription performance.

Requirements

  • Project Management: Proven ability to lead end-to-end project execution, including planning, timeline management, and performance analysis.
  • Integrated Marketing: Proficient in developing and executing multi-channel campaigns to enhance brand awareness, drive customer acquisition, and foster loyalty.
  • Customer Onboarding & Retention: Expertise in optimizing onboarding processes across inserts, email, SMS, and other touchpoints; experience leading initiatives to improve customer retention, lifetime value, and subscription performance.
  • Brand Programs & Engagement: Experienced in developing, expanding, and managing brand sampling and gifting programs to increase visibility and engagement.
  • E-commerce Expertise: Strong background in optimizing website merchandising and creating promotions to drive revenue growth and product trials.
  • Data & Analytics: Ability to analyze marketing performance and translate insights into actionable strategies; strong knowledge of key metrics such as ROI, CVR, AOV, and LTV.
  • Collaboration & Communication: Strong collaboration skills to work effectively with cross-functional teams and ensure alignment of marketing strategies with brand objectives.
Benefits
  • Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
  • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
  • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
  • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
  • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
  • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
  • Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
  • Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
  • Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
  • Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
  • For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym.
  • Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
project managementintegrated marketingcustomer onboardingcustomer retentionbrand programse-commercedata analysisperformance analysiswebsite merchandisingcampaign execution
Soft skills
collaborationcommunication