CRM Specialist – Growth, Data, Lifecycle

GOL Linhas Aéreas

CRM Specialist at GOL Airlines focusing on customer lifecycle management and data analytics. Responsible for strategy and execution of campaigns to maximize engagement and revenue.

Posted 7/21/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and customer lifecycle management, with a strong focus on data analysis, segmentation, and campaign optimization. Proficient in developing behavior-based communication strategies and executing automated marketing campaigns to drive customer engagement and retention.

Highest-signal resume keywords

CRM ManagementA/B TestingSQL Data ManipulationMarketing Automation ToolsCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Customer Journey MappingSegmentationBehavioral AnalysisData Quality GovernanceExperimentation

Soft Skills

Analytical ThinkingCollaborationResults-Oriented

Tools & Technologies

Adobe Experience CloudSalesforceDynamicsPower BITableau

Industry Keywords

E-CommerceDigital ProductsCROPersonalizationCDPs

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Map and evolve the customer journey across the lifecycle (acquisition, activation, retention, and reactivation);
Create and test behavior-based communication strategies (triggers, segmentation, and personalization);
Develop and implement experiments (A/B tests, journey tests, and offer tests);
Identify growth opportunities based on customer data and behavior.
Build, configure, and execute scalable automated campaigns and flows (email, push, etc.);
Perform full QA of campaigns and journeys before launch, ensuring quality and consistency;
Validate segmentations and audiences (queries, filters, business rules);
Drive continuous improvement of CRM operations and campaign efficiency;
Analyze campaign and journey performance (engagement, conversion, incremental revenue);
Build and refine segmentations based on behavioral and transactional data;
Support governance and data quality for CRM data;
Translate data into actionable insights to evolve strategy.

Requirements

What you’ll need

Experience with CRM and customer lifecycle management;
Experience with CRM/Marketing Automation tools (Adobe, Salesforce, Dynamics, or similar);
Knowledge of SQL and/or data manipulation for segmentation;
Experience with experimentation (A/B testing, campaign or journey tests);
Analytical profile, data- and results-oriented;
Experience working with multidisciplinary teams (marketing, product, data).
**Differentials:**
Experience with Adobe Experience Cloud (especially Campaign);
Knowledge of deliverability and CRM channel best practices;
Experience with CDPs, data integration, or marketing data architecture (Databricks);
Experience in e-commerce, apps, digital products, or digital businesses;
Knowledge of CRO (Conversion Rate Optimization) and personalization;
Experience with BI and dashboards (Power BI, Tableau, etc.);

Benefits

Comp & perks

Health insurance;
Dental insurance;
Group life insurance;
Meal voucher;
Food allowance;
Transportation voucher;
Wellhub or Totalpass;
Partnership club with hundreds of partner companies;
Birthday day off;
PPR (profit-sharing bonus).