GOL Linhas Aéreas

Product Owner – Senior Digital Channels Analyst

GOL Linhas Aéreas

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

Tech Stack

Azure

About the role

  • Will be responsible for defining the vision, roadmap and execution of initiatives that ensure the excellence and competitiveness of the company’s digital presence.
  • Define and communicate the Product Vision and the strategic roadmap for the portfolio of digital channels under your responsibility, ensuring alignment with company objectives.
  • Manage the Product Backlog, prioritizing features, epics and user stories based on business value, development effort, performance data and customer feedback.
  • Create, refine and elaborate User Stories (US) in a clear, concise and testable way.
  • Participate in agile ceremonies (refinement, sprint planning, reviews).
  • Lead product discovery and validation (Product Discovery).
  • Ensure excellence in User Experience (UX/UI).
  • Collaborate and negotiate with stakeholders across various areas (Marketing, Sales, Operations, IT).
  • Monitor and analyze performance metrics (KPIs).

Requirements

  • Bachelor’s degree in Business Administration, Engineering, Marketing, Information Technology or related fields.
  • Postgraduate degree or certifications in Product Management (CSPO, PSPO, etc.) - Preferred
  • Intermediate English and Spanish
  • Solid experience as a Product Owner or Product Manager, focused on digital channels (web, mobile, e-commerce).
  • Deep knowledge and practical use of agile methodologies (Scrum, Kanban).
  • Ability to define and use product metrics (e.g., North Star Metric, OKRs, Conversion Funnels).
  • Familiarity with analytics tools (Google Analytics or similar) and backlog management platforms (Jira or Azure DevOps).
  • Strong understanding of UX/UI and design thinking principles.
  • Knowledge of system architecture and web/mobile technologies to facilitate communication with the engineering team.
Benefits
  • Health insurance;
  • Dental plan;
  • Group life insurance;
  • Meal voucher;
  • Food voucher;
  • Transportation voucher;
  • Gympass or Totalpass;
  • Partner benefits club with hundreds of affiliated companies;
  • Birthday day off;
  • Profit-sharing (PLR).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product ManagementAgile MethodologiesScrumKanbanUser Experience (UX)User Interface (UI)Product MetricsAnalytics ToolsBacklog ManagementSystem Architecture
Soft Skills
LeadershipCollaborationNegotiationCommunicationStrategic ThinkingAnalytical SkillsProblem SolvingStakeholder ManagementAdaptabilityCustomer Focus
Certifications
Bachelor’s DegreePostgraduate DegreeCSPOPSPO