GOL Linhas Aéreas

Marketing Analyst III – Data Analysis, Campaigns

GOL Linhas Aéreas

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Ensure the reliability, accuracy and consistency of data across both platforms;
  • Monitor and analyze user behavior using Google Analytics, Amplitude, SimilarWeb and other analytics tools;
  • Conduct in-depth analyses focused on user experience (UX), identifying bottlenecks, opportunities and improvements in the digital journey;
  • Be responsible for creating A/B tests together with the UX team to ensure an improved user journey and experience;
  • Collaborate with product, marketing and design teams to implement data-driven improvements;
  • Keep up to date with market updates, tools and best practices in digital measurement;
  • Track performance metrics and recommend strategies to optimize conversion and engagement.

Requirements

  • Bachelor's degree (completed);
  • Experience in data analysis with Google Analytics and FullStory (or similar tools);
  • Strong knowledge of UX metrics, CRO, user behavior and funnel analysis;
  • Ability to interpret qualitative and quantitative data and translate it into strategic recommendations;
  • Basic knowledge of data visualization tools (e.g., Google Data Studio, Power BI) is a plus;
  • Analytical, proactive and results-oriented profile;
  • Good communication skills to present insights to multidisciplinary teams.
Benefits
  • Health insurance;
  • Dental plan;
  • Group life insurance;
  • Meal voucher;
  • Food allowance;
  • Transportation voucher;
  • Gympass or Totalpass;
  • Access to a partnerships club with hundreds of affiliated companies;
  • Birthday day off;
  • Profit-sharing (PLR).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisuser experience (UX)A/B testingconversion rate optimization (CRO)funnel analysisdata visualizationGoogle AnalyticsFullStoryGoogle Data StudioPower BI
Soft Skills
analyticalproactiveresults-orientedcommunication
Certifications
Bachelor's degree