GOL Linhas Aéreas

Senior Marketing Analyst – Product Owner, Digital Channels

GOL Linhas Aéreas

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

Tech Stack

Azure

About the role

  • Will be responsible for defining the vision, roadmap and execution of initiatives that ensure the excellence and competitiveness of the company’s digital presence.
  • Define and communicate the Product Vision and strategic roadmap for the portfolio of digital channels under your responsibility, ensuring alignment with the company’s objectives.
  • Manage the Product Backlog, prioritizing features, epics and user stories based on business value, development effort, performance data and customer feedback.
  • Create, refine and detail User Stories (US) in a clear, concise and testable manner.
  • Participate in agile ceremonies (refinement, sprint planning, reviews).
  • Lead product discovery and validation (Product Discovery).
  • Ensure excellence in User Experience (UX/UI).
  • Engage and negotiate with stakeholders across multiple areas.
  • Monitor and analyze performance metrics (KPIs).
  • Manage the full lifecycle of the digital product.

Requirements

  • Bachelor’s degree in Business Administration, Engineering, Marketing, Information Technology or related fields.
  • Postgraduate degree or certifications in Product Management (CSPO, PSPO, etc.) – Preferred
  • Intermediate English and Spanish
  • Solid experience as a Product Owner or Product Manager, with a focus on digital channels (web, mobile, e‑commerce).
  • Deep knowledge and practical application of agile methodologies (Scrum, Kanban).
  • Ability to define and use product metrics (e.g., North Star Metric, OKRs, Conversion Funnels).
  • Familiarity with analytics tools (Google Analytics or similar) and backlog management platforms (Jira or Azure DevOps).
  • Strong understanding of UX/UI and design thinking principles.
  • Knowledge of systems architecture and web/mobile technologies to facilitate communication with the engineering team.
Benefits
  • Health insurance;
  • Dental insurance;
  • Group life insurance;
  • Meal allowance;
  • Food allowance;
  • Transportation allowance;
  • Gympass or Totalpass;
  • Partnership club with hundreds of affiliated companies;
  • Birthday day off;
  • Profit-sharing (PLR).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product ManagementAgile methodologiesScrumKanbanUser StoriesProduct metricsUX/UISystems architectureWeb technologiesMobile technologies
Soft Skills
LeadershipCommunicationStakeholder engagementNegotiationAnalytical thinkingCollaborationProblem-solvingStrategic thinkingAdaptabilityDetail-oriented
Certifications
CSPOPSPOProduct Management certifications