GOL Linhas Aéreas

CRM Analyst II

GOL Linhas Aéreas

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Tech Stack

OracleSQL

About the role

  • Work strategically and analytically, influencing business decisions through data to optimize customer communication, retention, and engagement;
  • Plan and execute performance-focused CRM campaigns, defining KPIs such as ROI, LTV, churn, and engagement;
  • Segment customers, interpret data, and generate actions with direct business impact;
  • Create automated, personalized communication journeys and relationship workflows for different channels and customer lifecycle stages;
  • Measure the performance of workflows and campaigns;
  • Continuously test and closely monitor the implementation of strategies to ensure optimal results, quickly identifying how to adjust direction or amplify responses in our campaigns and workflows.

Requirements

  • Bachelor's degree (completed);
  • Excel: Advanced;
  • Intermediate English or Spanish (differential);
  • Advanced knowledge of SQL and Power BI;
  • Experience with automation tools (Salesforce, Adobe, Oracle Responsys or similar);
  • Good communication skills;
  • Experience presenting results and performance metrics.
Benefits
  • Health insurance;
  • Dental plan;
  • Group life insurance;
  • Meal allowance;
  • Food allowance;
  • Transportation voucher;
  • Profit-sharing (PLR);
  • Gympass or TotalPass membership;
  • Discount partner club with hundreds of affiliated companies;
  • Birthday day off.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ExcelSQLPower BICRM campaignsKPI definitioncustomer segmentationdata interpretationautomated communicationperformance measurementcampaign testing
Soft Skills
strategic thinkinganalytical skillscommunication skillspresentation skills
Certifications
Bachelor's degree