GOL Linhas Aéreas

Senior Marketing Analyst – Events, Route Openings, Local Presence

GOL Linhas Aéreas

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Responsible for the strategy and execution of brand initiatives, events and activations related to the opening of new bases and routes.
  • Plan and execute route and base launch events.
  • Lead the entire launch journey and celebrations for a route at the destination.
  • Identify and develop local opportunities for brand activations, partnerships and institutional presence.
  • Work collaboratively with internal teams and local partners.
  • Manage vendors, timelines, budgets and success metrics for activities.
  • Ensure activations align with the brand's positioning and strategic objectives.
  • Support international branding and stakeholder engagement initiatives in new markets.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, Public Relations or related fields.
  • Fluent in English and Spanish (mandatory).
  • Intermediate proficiency in Microsoft Office.
  • Proven experience in events and activations, preferably related to airports, tourism or brand expansion.
  • Availability for national and international travel.
  • Strong background in events, brand activations and territorial/local marketing.
  • Ability to read cultural contexts and adapt strategies to different markets and local realities.
  • Proactive, relationship-oriented profile with a strong sense of ownership.
  • Comfortable working in dynamic environments with multiple stakeholders.
Benefits
  • Health insurance
  • Dental insurance
  • Group life insurance
  • Meal allowance
  • Food allowance
  • Transportation allowance
  • Gympass or Totalpass membership
  • Employee partnership/discount club with hundreds of partner companies
  • Birthday day off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event planningbrand activationmarketing strategybudget managementsuccess metricsstakeholder engagementcultural adaptationterritorial marketingpublic relationsadvertising
Soft Skills
proactiverelationship-orientedownershipcollaborativeadaptabilitycommunicationorganizationaldynamic environment managementteam leadershipproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in CommunicationsBachelor's degree in Public Relations