GOL Linhas Aéreas

Senior Marketing Analyst – International Airport Communications

GOL Linhas Aéreas

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Act as the brand guardian at international airports, responsible for implementing, managing, and evolving the company's visual communication at airports where the brand begins operations or expands its presence.
  • Plan, implement, and manage all visual communication of the brand in international airports, including new destinations.
  • Manage direct relationships with airport concessionaires, local operators, and strategic partners.
  • Identify merchandising and brand visibility opportunities within airports.
  • Ensure compliance with local advertising legislation, airport regulations, and technical requirements.
  • Coordinate local production processes, taking into account timelines, costs, suppliers, and regional specificities.
  • Manage schedules, timing, and roll-out logistics to ensure operational efficiency.
  • Work collaboratively with internal teams (Branding, Events, Legal, Procurement, Operations).
  • Safeguard the brand's visual and strategic consistency, ensuring correct application of global guidelines.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, Design, or related fields.
  • Fluent in English and Spanish (mandatory).
  • Previous experience with airport communications will be considered a significant advantage.
  • Willingness to travel internationally.
  • Strong experience in visual communication, merchandising, or branding, preferably in airports or other complex environments.
  • Experience with international projects and liaising with local suppliers and partners.
  • Strong organizational, negotiation, and multi-project management skills.
  • Strategic mindset, keen aesthetic sense, and exceptional attention to detail.
Benefits
  • Health insurance
  • Dental plan
  • Group life insurance
  • Meal allowance
  • Food allowance
  • Transportation allowance
  • Gympass or Totalpass
  • Employee discount program with hundreds of partner companies
  • Birthday day off
  • Profit-sharing (PLR)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
visual communicationmerchandisingbrandingproject managementcomplianceadvertising legislationlocal production processesoperational efficiencystrategic planningaesthetic sense
Soft Skills
organizational skillsnegotiation skillsmulti-project managementattention to detailcollaborationstrategic mindset
Certifications
Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in CommunicationsBachelor's degree in Design