Senior Branding Analyst
GOL Linhas Aéreas
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
About the role
- Develop and implement GOL's branding strategy, ensuring consistency and relevance across all customer and partner touchpoints.
- Serve as the guardian of the strategy, working collaboratively with agencies and internal teams to ensure adherence to branding directives; responsible for leading the creation, application and evolution of the brand identity, narratives and positioning in campaigns, institutional initiatives and marketing actions that strengthen GOL's image.
- Plan and execute brand activities, ensuring alignment with the company's positioning and business needs.
- Responsible for the brand strategy (positioning, personality, purpose, territories, attributes).
- Participate in the planning and development of GOL's institutional and celebratory campaigns, ensuring alignment with the brand's positioning and strategic direction.
- Responsible for the brand guide (tone of voice, assets, rules, logo usage) and for ensuring the correct application of visual and verbal identity.
- Work closely with other areas to ensure alignment with branding directives in campaigns, communications, activations and sponsorships.
- Lead brand architecture projects and support the team on projects involving changes or evolutions in identity or the coexistence of the group's brands.
- Monitor brand health and design action plans based on data analysis, research and reporting.
- Responsible for managing the trademark registration flow for the group's brands with the law firm.
- Act as the reference for the brand's positioning and personality.
Requirements
- Bachelor's degree
- Advanced English
- Advanced Spanish
- Intermediate to advanced Microsoft Office skills
- Knowledge of data analysis, reporting and research
- Knowledge of trademark registration workflows
- Experience in brand architecture projects
- Experience in strategic brand planning
- Experience developing institutional campaigns
Benefits
- Health insurance
- Dental plan
- Group life insurance
- Meal allowance (vale-refeição)
- Food allowance (vale-alimentação)
- Transportation allowance (commuter benefit)
- Gympass or Totalpass
- Partnership club with hundreds of affiliated companies
- Birthday day off
- Profit-sharing (PLR)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisreportingresearchtrademark registration workflowsbrand architecturestrategic brand planninginstitutional campaignsMicrosoft Office
Soft skills
collaborationleadershipcommunicationorganizational skills
Certifications
Bachelor's degree