Business Analyst III – Campaigns Focus
GOL Linhas Aéreas
full-time
Posted on:
Location Type: Hybrid
Location: Barueri • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Plan and coordinate promotional marketing campaigns, aligning strategies with sales targets;
- Develop campaign planning strategies, including definition of target audiences, communication channels and timelines;
- Monitor and analyze campaign results using metrics and performance indicators;
- Continuously optimize sales activities through data analysis, identifying improvement opportunities and adjusting strategies;
- Work closely with commercial, pricing, CRM, marketing and analytics teams to ensure alignment of actions and maximize results;
- Prepare reports and presentations for sales management, demonstrating campaign outcomes and providing insights to create action plans that drive additional sales and revenue;
- Track market trends and innovations in sales and digital/promotional marketing to enhance campaign performance.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Communications or related fields;
- Proven experience as a Business Analyst, Marketing Specialist or similar role;
- Strong knowledge of campaign planning, data analysis and performance metrics;
- Analytical skills, proactivity and excellent communication;
- Experience with data analysis tools, CRM systems and digital marketing platforms;
- English and Spanish: a plus.
Benefits
- Health insurance;
- Dental insurance;
- Group life insurance;
- Meal allowance (vale-refeição);
- Food allowance (vale-alimentação);
- Transportation voucher;
- Gympass or Totalpass membership;
- Partnership club with hundreds of affiliated companies;
- Birthday day off;
- Profit-sharing (PLR).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign planningdata analysisperformance metricspromotional marketingsales strategiestarget audience definitioncommunication channelsmarket trend analysis
Soft skills
analytical skillsproactivityexcellent communication
Certifications
Bachelor’s degree in Business AdministrationBachelor’s degree in MarketingBachelor’s degree in Communications