CRM Manager

GoHenry

CRM Manager at GoHenry focused on customer engagement and lifecycle marketing through various channels. Collaborating with teams to own and execute campaigns effectively.

Posted 7/25/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Lifecycle Marketing and CRM management, with a strong focus on data-driven campaign development and performance monitoring. Proven ability to collaborate cross-functionally and implement testing frameworks to enhance customer engagement.

Highest-signal resume keywords

Lifecycle MarketingCRM ManagementData-Driven Campaign DevelopmentCustomer.io Automation PlatformPerformance Monitoring

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign DevelopmentSegmentation StrategiesKPI DefinitionA/B TestingMAB TestingData AnalysisUser Behavior AnalysisCRM ProcessesWorkflow AssessmentProject Roadmapping

Soft Skills

CollaborationCuriosityDrive for ImprovementCoachingCross-Functional Partnership

Tools & Technologies

CRM ChannelsEmail MarketingPush NotificationsSMS MarketingData EngineeringData Analytics

Industry Keywords

SubscriptionFintechConsumer SaaSCustomer EngagementAcquisition MetricsActivation MetricsRetention Metrics

About the role

Key responsibilities & impact

Partner with development squads, Marketing, Customer Support, and Legal to own campaigns from inception to execution and iteration
Manage GoHenry's CRM channels – email, push and SMS
Define and build campaigns with clear hypotheses, KPIs, and segmentation strategies based on user behaviour and data signals
Collaborate with Data Engineering and Data Analytics to build robust data flows
Implement and scale testing frameworks (e.g., A/B, MAB) to improve performance
Monitor performance at the campaign and cohort level; translate insights into action and iteration
Develop a deep understanding of GoHenry products
Continuously review and assess CRM processes and workflows
Maintain a roadmap of key projects and priorities
Coach and develop our CRM Executive

Requirements

What you’ll need

5+ years of experience in Lifecycle Marketing, CRM, or customer engagement roles (preferably in subscription, fintech, or consumer SaaS)
Deep understanding of metrics across acquisition, activation and retention
Experience with automation platforms like Customer.io
Collaboration as a natural cross-functional partner
Curiosity to understand the unique needs of families and deliver inclusive experiences
Drive to raise the bar for how we communicate with our customers
Bias for action and continuous improvement

Benefits

Comp & perks

GoFlex - Work from Home, Office, or a mix of both
Your Birthday Day off
Excellent Induction & onboarding programme with ongoing learning & development throughout your career
A choice between Bupa Health Cash Plan or Bupa Private Medical
Death in service – 4x your annual salary from month 1
Physical and Mental Wellbeing support and platforms for you and your family
Family-friendly leave policies
Enhanced maternity leave – 20 weeks full basic pay after 2 years’ service and 26 weeks full basic pay after 3 years’ service
Paternity leave – 4 weeks full pay after probation
Salary Sacrifice options