Product Lead, Core App AI
ONE
Principal Product Marketing Manager
GoFundMe.org
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $183,000 - $275,000 per year
Job Level
Lead
About the role
- Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration
- Translate business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth
- Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights
- Establish, track, and communicate performance metrics that demonstrate product marketing’s impact; build and maintain scalable messaging frameworks, positioning guides, and audience strategies
- Synthesize complex product and research insights into differentiated narratives that resonate with users and adapt to changing trends
- Leverage quantitative and qualitative insights, partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance
- Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals
- Proactively mitigate risks, surface product pivots, and lead with rigor, clarity, and a bias toward action
- Drive ongoing performance through retrospectives, testing, iteration, and scaling, maintaining a consumer-first approach
Requirements
- 8–12+ years of experience in Product Marketing, with proven impact on consumer-facing product launches and strategic initiatives
- A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
- Exceptional ability to synthesize ambiguity into actionable strategy, and to provide clarity where there is none
- Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
- A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
- Excellent project management, communication, and stakeholder engagement skills
- Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration
- Candidates considered for this role will be located in the San Francisco, Bay Area, with an in-office requirement of 2-3x a week
Benefits
- Competitive pay
- Comprehensive healthcare benefits
- Equity
- Financial assistance for things like hybrid work, family planning
- Generous parental leave
- Flexible time-off policies
- Mental health and wellness resources
- Learning, development, and recognition programs
- Diversity, equity, and inclusion initiatives and employee resource groups
- Volunteering and Gives Back programs
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategiesfull-funnel marketingaudience segmentationperformance metricsproduct storytellingmessaging frameworkspositioningconsumer behavior analysisstrategic initiatives
Soft skills
project managementcommunicationstakeholder engagementsynthesizing ambiguityclarity in strategyconsumer-first mindsetadvocacy for user needsrisk mitigationcollaborationiteration
