GoFundMe.org

Lead CRM Specialist, Consumer

GoFundMe.org

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $128,500 - $192,500 per year

Job Level

Senior

About the role

  • Support day-to-day CRM operations, including one-off sends and multi-step automated journeys across email, SMS, and in-app
  • Own assigned CRM strategic initiatives to drive key performance metrics (retention/MAU, CVR, etc.) across various business verticals
  • Orchestrate cohesive cross-channel experiences, ensuring message timing, sequencing, and frequency are user-centric
  • Coordinate with agency partners to ensure delivery of on-time, quality communications at scale
  • Champion rapid experimentation (A/B and multivariate testing), and integrate behavioral triggers, dynamic content, and advanced segmentation to optimize performance
  • Identify high-value opportunities to improve user retention, reactivation, and LTV across the customer lifecycle
  • Verify CRM campaigns adhere to best practices around tagging, deliverability, and privacy compliance (GDPR, CCPA, etc.)
  • Adhere to proper documentation and Quality Assurance processes for every message launched
  • Prepare and present campaign/program performance reports, CRM strategy presentations, and other project documentation to stakeholders, cross-functional teams, and marketing leadership
  • Collaborate with Product Marketing, Product, Data and Brand to support feature launches and ongoing engagement efforts
  • Partner with engineering to maintain/improve the effectiveness of our CRM platform (Braze)

Requirements

  • 5+ years of hands-on experience building CRM or lifecycle marketing programs at a high-growth B2C company
  • Extensive hands-on experience with modern CRM platforms (ideally Braze) and adjacent tooling (e.g. push/SMS platforms, CDPs, Amplitude, Optimizely)
  • Strong data fluency — able to evaluate campaign performance, run cohort analysis, and translate insights into practical action
  • Track record of designing and scaling personalized customer journeys that drive measurable business outcomes
  • Strategic mindset with a bias toward experimentation and continuous improvement
  • Excellent communication and stakeholder management skills; comfortable working in cross-functional, matrixed teams
  • Familiarity with deliverability best practices, regulatory standards (e.g. CAN-SPAM, GDPR, CCPA), and CRM compliance frameworks
  • Experience managing content across international markets, with sensitivity to regional behaviors
  • Bonus: experience leveraging AI tools to power marketing automation performance and efficiency
Benefits
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • 401(k) saving program
  • Financial assistance for hybrid work
  • Family planning assistance
  • Generous parental leave
  • Flexible time-off policies
  • Mental health and wellness resources
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM operationsA/B testingmultivariate testingcampaign performance evaluationcohort analysispersonalized customer journeysdata analysisuser retention strategiesdynamic content integrationadvanced segmentation
Soft Skills
communication skillsstakeholder managementstrategic mindsetcollaborationcross-functional teamworkorganizational skillsproblem-solvingadaptabilitycreativityattention to detail