Senior Marketing Events Manager

GoFundMe.org

full-time

Posted on: 12/23/2025

Location Type: Remote

Location: Remote • 🇺🇸 United States

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💰 $73,000 - $110,000 per year

Senior

About the role

Identify and prioritize industry events aligned with business goals and audience needs. Develop a strategic event calendar to drive pipeline, retention, and brand awareness. Collaborate cross-functionally to create integrated, localized events that deliver ROI and brand impact, while serving as the internal expert on impactful event experiences. Contribute to the development and evolution of marketing event processes that strengthen program growth and scalability.
Develop creative, high-quality event concepts and lead end-to-end event logistics, including vendors, venues, budget, and on-site execution. Ensure brand consistency across all experiences including speaker alignment and content development. Partner stakeholders to host roundtables, meetups, and forums that highlight product innovations and deepen customer engagement.
Define and track KPIs, report on event impact, and use insights to refine strategy. Continuously improve event formats and messaging to maximize ROI.
Act as the connective tissue between Marketing, Sales, and Product—ensuring events reflect current business priorities and customer needs. Lead cross-functional project management to maintain alignment, accelerate execution, and support strategic decision making. Share field insights to guide messaging and product strategy. Support GoFundMe’s annual flagship event, Collaborative, with a focus on sales and customer engagement.

5-7 years of experience in field or event marketing, preferably in B2B SaaS or nonprofit technology.
Proven track record of executing events that influence pipeline and build brand equity.
Deep understanding of the event lifecycle—from strategy and logistics to content and measurement.
Strong collaboration skills and experience working closely with Sales, Customer Success, and cross-functional teams.
Creative, agile, and highly organized, with exceptional time management to manage multiple events and competing priorities under tight deadlines.
Experience with Salesforce, ClickUp, Swoogo, and/or other event management tools.
Comfortable working with distributed teams and traveling up to 35% of the time.

Benefits

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
Community Engagement: Make a difference through our volunteering and Gives Back programs.

Tip: use these terms in your resume and cover letter to boost ATS matches.

event marketingevent logisticsKPI trackingcontent developmentbudget managementevent lifecycle managementpipeline influencebrand equity building

collaborationcreativityagilityorganizational skillstime management