Marketing Automation Specialist

GoFasti

Marketing Automation Specialist for GoFasti working remotely to manage workflows and email marketing across platforms. Must have HubSpot experience and management skills.

Posted 5/6/2026contractRemote • 💃 Anywhere in Latin AmericaJuniorMid-Level💰 $2,000 - $3,000 per monthWebsite

About the role

Key responsibilities & impact

Build, manage, and optimize automation workflows including lead nurture sequences, lifecycle stage transitions, and internal notifications.
Inherit, audit, and improve existing client workflow setups — identifying gaps, redundancies, or outdated logic and implementing improvements without disrupting active campaigns.
Lead new client onboarding implementations including initial HubSpot portal setup, workflow architecture, and contact database configuration.
Set up enrollment triggers, branching logic, and workflow actions to support marketing and sales processes.
Troubleshoot workflow errors and contact enrollment issues
Manage contact records including imports, segmentation, list creation, and ongoing database hygiene.
Build active and static lists based on behavioral, demographic, and lifecycle criteria.
Maintain data integrity through deduplication, field standardization, and regular audits.
Manage contact properties and custom fields to support segmentation and reporting needs.
Create, schedule, and deploy marketing emails including newsletters, drip campaigns, and one-off sends.
Build and test email templates within the HubSpot drag-and-drop email editor.
Monitor deliverability, open rates, click-through rates, and unsubscribes; make data-driven recommendations.
Ensure all email communications comply with CAN-SPAM and GDPR requirements.
Support the management of deal pipelines and lifecycle stages within HubSpot CRM.
Assist sales and marketing teams with pipeline visibility, reporting, and contact-to-deal association.
Set up deal-based workflows and task automation to support sales enablement.
Generate pipeline reports and dashboards to support leadership review.
Manage campaigns, lists, and automation within SharpSpring, including lead scoring, lifecycle rules, and visual workflow builder.
Build and execute email campaigns within Emma (Marigold Emma), including list management, template building, and performance reporting.
Adapt workflows and campaign strategies to platform-specific capabilities and limitations.
Coordinate data consistency across platforms when contacts or campaigns span multiple tools.
Stay current with platform updates, new features, and best practices across all tools in use.

Requirements

What you’ll need

2+ years of hands-on experience with HubSpot Marketing Hub and CRM, including workflow automation and email marketing.
Active HubSpot certifications required — at minimum HubSpot Marketing Hub Certification and HubSpot CRM Certification; additional HubSpot certifications are a plus.
Demonstrated experience with at least one additional marketing automation or email platform (SharpSpring/Constant Contact, Emma/Marigold, Mailchimp, ActiveCampaign, Pardot, Marketo, or similar).
Proven ability to work within existing client or account setups — comfortable inheriting established workflows, naming conventions, and configurations, and improving them without disruption.
Experience leading new account implementations from scratch, including portal setup, workflow architecture, contact database structure, and initial campaign buildout.
Strong understanding of contact lifecycle stages, segmentation strategy, and list management best practices.
Solid knowledge of email marketing best practices, including deliverability, A/B testing, personalization, and compliance.
Familiarity with CRM pipeline management concepts and sales/marketing alignment.
Strong attention to detail with the ability to manage multiple clients, campaigns, and platforms simultaneously.

Benefits

Comp & perks

This position is for an independent contractor
The talent will work REMOTELY allocated at our client.

ATS Keywords

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Hard Skills & Tools

workflow automationemail marketingdata integritylist managementcontact segmentationA/B testingpipeline managementlead scoringcampaign managementdatabase configuration

Soft Skills

attention to detailorganizational skillsproblem-solvingcommunication skillsability to manage multiple clientsadaptabilitycollaborationdata-driven decision makingleadershipclient onboarding

Certifications

HubSpot Marketing Hub CertificationHubSpot CRM Certification