GoFasti

PPC Manager

GoFasti

contract

Posted on:

Location Type: Remote

Location: Remote • 💃 Anywhere in Latin America

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Salary

💰 $1,800 - $2,500 per month

Job Level

Mid-LevelSenior

About the role

  • Plan, build, and manage PPC campaigns across: Google Ads (Search, Display, YouTube, Performance Max, as well as manual), Bing / Microsoft Advertising, and Meta Ads (Facebook and Instagram for lead generation).
  • Implement, test, and manage bidding strategies — including impression share, maximize conversions, and target CPA/ROAS approaches based on campaign goals.
  • Conduct keyword research, audience segmentation, and competitor analysis to ensure maximum relevance and lead quality.
  • Monitor campaigns daily to optimize performance, allocate budget effectively, and ensure best possible lead quality and cost efficiency.
  • Set up and maintain conversion tracking using Google Tag Manager, GA4, CallRail, HubSpot, and SharpSpring.
  • Create clear, client-ready reports that highlight key insights, performance metrics, and opportunities for improvement.
  • Collaborate closely with Amplify’s internal team (design, development, content, and automation) to ensure cohesive marketing strategy and message alignment.
  • Stay current on new PPC features, algorithm updates, and platform best practices — proactively bringing new ideas and testing methodologies to the table.

Requirements

  • 3+ years hands-on PPC management experience, ideally in B2B or industrial sectors.
  • Experience managing PPC campaigns and generating leads for a small portfolio of 10–12 clients.
  • Experience handling more complex campaigns for a few clients within the portfolio.
  • Proven success managing Google Ads Search campaigns with advanced keyword and bidding strategies.
  • Experience with LinkedIn, Meta Ads and Bing Ads for lead generation.
  • Strong understanding of conversion tracking, GTM, GA4, CRM integrations, and lead attribution models.
  • Ability to interpret data, identify performance patterns, and translate insights into action.
  • Excellent written and verbal communication skills — able to communicate clearly, confidently, and professionally with internal team members and clients.
  • Highly organized, dependable, and self-driven with strong attention to detail. Comfortable collaborating via Google Chat, Zoom, and project management platforms.
  • Background or familiarity with industrial, manufacturing, or engineering sectors.
  • Experience with HubSpot, SharpSpring, or other marketing automation systems.
  • Working knowledge of SEO principles for better cross-channel alignment.
  • Google Ads and Analytics certifications.
Benefits
  • This position is for an independent contractor, starting with a 3-month trial and the possibility to extend to a long-term contract, through a payroll platform.
  • The talent will work REMOTELY allocated at our client.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PPC managementGoogle AdsBing AdsMeta Adskeyword researchbidding strategiesconversion trackingdata interpretationlead generationSEO principles
Soft skills
written communicationverbal communicationorganizational skillsdependabilityself-drivenattention to detailcollaborationclient communicationanalytical thinkingproactive mindset
Certifications
Google Ads certificationGoogle Analytics certification